Senior Performance Marketing Manager (Paid Media & CRO)

ScoreApp; Milton Keynes; On-site; GBP 65,000 - 90,000; Full time

Job summary

ScoreApp is seeking a senior performance marketer to scale customer acquisition and improve conversion across campaigns. You’ll own paid media strategy, experiments, and reporting, driving data-led decisions to maximize CPA efficiency and ROI.

In this on-site Milton Keynes role, you’ll collaborate with designers and video teams, optimise landing pages and funnels, and provide clear weekly performance updates. A strong analytical mindset and independent working style are essential.

Qualifications

• Hands-on experience managing paid acquisition at scale with CPA focus.
• Proven ability to improve conversion on landing pages and funnels.
• Strong analytics, attribution, and data-driven decision making.

Responsibilities

• Run and scale paid campaigns across Meta Ads, Google Ads and other channels.
• Own campaign structure, audiences, budgets and bidding strategies.
• Develop creative briefs and coordinate with design/video teams to iterate assets.
• Improve landing pages, funnels and signup flows through testing.
• Monitor site-wide conversion, propose tests and optimisation plans.
• Track performance and deliver concise weekly updates with actionable next steps.

Skills

Paid media management

Meta & Google Ads

Conversion rate optimization

Analytics & attribution

A/B testing

Independent working

Clear written communication

Tools

Amplitude

GA4

Google Tag Manager

Job description

ScoreApp is a UK-based SaaS platform that helps businesses turn their audience into qualified leads. Businesses use it to build data-driven assessments, scorecards, quizzes and waitlists that give each person a hyper-personalised result and genuine insight — while qualifying every lead and showing the business how best to work with them.

It’s used by over 178,000 coaches, consultants, agencies and growing businesses worldwide to fill their pipeline with warmer leads and better sales conversations, across industries including coaching, consulting, marketing, education, HR and wellness.

ScoreApp was co-founded by Steven Oddy and entrepreneur and bestselling author Daniel Priestley, whose books include Key Person of Influence and Oversubscribed. We’re a small, ambitious team scaling a product our customers love talking about.

About the Role

We’re looking for an experienced, hands-on performance marketer to help us scale customer acquisition, improve conversion rates and get more out of every campaign. This is a senior role for someone who loves performance marketing, understands the whole acquisition journey, and knows how to turn data into decisions.

We’re not looking for someone who simply manages ads.

It’s a senior individual contributor role with real ownership and influence, without the expectation of managing a team.

Key Responsibilities

• Run and scale our paid campaigns: Build, launch, manage and optimise campaigns across Meta Ads, Google Ads and other paid channels. Own campaign structure, audiences, budgets and bidding, launch new campaigns and experiments, and take increasing ownership of optimisation decisions as you get to know the business.
• Drive the creative pipeline: Analyse creative performance to identify the messages, formats and concepts that work. Develop new angles, hooks, copy and creative briefs, and work with our designers and video team to produce and iterate assets. You won’t design every asset or edit every video, but the standard of our creative is yours to push.
• Improve landing pages and funnels: Monitor landing page and funnel conversion, find the opportunities in messaging, offers, layouts, CTAs and signup experience, and prioritise the A/B tests worth running. Ideally you’re comfortable making straightforward page edits or building campaign pages from existing templates yourself.
• Lift website conversion: Our marketing site is a critical part of acquisition. Monitor conversion across the homepage, pricing, signup flows and other key pages, identify the bottlenecks, propose and coordinate tests, and help establish a consistent, data-driven optimisation process.
• Own analysis and reporting: Track acquisition performance, conversion rates, lead quality and acquisition cost across the ad platforms, Amplitude and GA4. Maintain reliable dashboards and tracking checks, and produce a concise weekly update covering results, insight and what you recommend doing next.
• Find what’s next: Bring ideas and recommendations grounded in performance data and market insight, and flag trends, problems and opportunities across the funnel before they show up in the numbers.

Key Skills & Experience

• Substantial hands-on experience managing paid acquisition at scale across Meta and Google Ads, with accountability for cost per acquisition rather than just spend.
• A track record of improving conversion, not only traffic — landing pages, funnels and signup flows as well as ad platforms.
• Strong creative judgement: able to brief, assess and iterate advertising creative, and to explain why something worked.
• Confident with analytics and attribution — Amplitude, GA4, Google Tag Manager or equivalents — and able to tell a real signal from noise.
• Experience designing and prioritising A/B tests, and the discipline to read them honestly.
• Comfortable working independently, setting your own priorities and bringing recommendations rather than questions.
• Clear written communication — your weekly update should be the most useful thing anyone reads that week.

Bonus Skills

• Background in SaaS, subscription or other digital-first businesses.
• Experience with free-to-paid conversion and self-serve signup funnels.
• Hands‑on with landing page and website tooling — able to ship a page without waiting for development.
• Experience marketing to coaches, consultants, agencies or small business owners.