Senior Performance Marketing Manager ( 12 month fixed-term)

Staffbase; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading company is searching for a Senior Performance Marketing Manager to oversee B2B marketing initiatives across the NA and UKI markets. This 12-month fixed-term contract involves leading innovative marketing strategies to enhance customer acquisition using advanced performance marketing techniques. Join to foster engagement with industry-leading teams while exploring exciting opportunities for growth within a dynamic and rapidly expanding organization.

Benefits

Flexible working time models

Yearly training budget (£900)

31 vacation days annually

Monthly wellbeing allowance (£30)

Company Pension and Private Medical Insurance

Free snacks and ergonomic workplaces

Regular team events

Volunteer day off

Employee Referral Program bonuses

Qualifications

• Experience in implementing paid campaigns in a B2B, SaaS, or digital agency.
• Strong analytical skills and ability to analyze complex user journeys.
• Experience with ABM software and data-driven decision-making.

Responsibilities

• Plan and execute B2B paid campaigns across various platforms.
• Develop and refine ABM strategies for lead nurturing.
• Monitor campaign metrics and identify growth opportunities.

Skills

Analytical skills

B2B marketing

Digital marketing

ABM strategies

Copywriting

Job description

Senior Performance Marketing Manager ( 12 month fixed-term)

Join to apply for the Senior Performance Marketing Manager ( 12 month fixed-term) role at Staffbase

Senior Performance Marketing Manager ( 12 month fixed-term)

3 days ago Be among the first 25 applicants

Join to apply for the Senior Performance Marketing Manager ( 12 month fixed-term) role at Staffbase

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication.

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication. Our award-winning communications channels - intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds.

We're headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.

This is a 12-month fixed-term contract to cover maternity leave. While the role is temporary, there might be a potential option to turn this role into a permanent role after 12 months as we are a rapidly growing organisation.

As our Senior Performance Marketing Manager for the NA and UKI market you will play a crucial role in the continuous growth of our customer acquisition. You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting. If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies this role is for you!

By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers but also actively work with the regional marketing teams and sales, on topics like, accounts nurturing, content & event promotion, ABM analyses. This role is based in the UK with the possibility to work from an office, but you can work from home whenever you want.

What you'll be doing

• Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)
• Further developing and executing our ABM strategy
• Use ABM analytics software to analyse how accounts behavior is influenced by performance marketing campaigns
• Be able to analyse complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks
• Monitoring and analysing campaign metrics and reporting to find new opportunities for growth
• Creating and testing copy, creatives and ad form
• Staying up-to-date on the latest performance marketing tactics, trends, and best practises
• Developing new and relevant skills that help you grow within your role
• Become the topic expert for all things performance and ABM across the company, and the got to person for everything performance marketing for NA and UKI
  
  

What you need to be successful

• Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment
• Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)
• Experience with working on accounts lists on Salesforce
• Strong analytical skills with the ability to make sense of data and to analyse complex user journeys. Previous experience using 6Sense and other ABM platforms are a big plus
• Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business
• Experience working with cross-functional teams across marketing and sales
• Curiosity and passion about all things ABM, growth, digital marketing
• Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase to know what content / copy would resonate with them
• Strong copywriting and verbal communication skills in English
  
  

What you'll get

• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of £1356
• Growth Budget - all employees get a yearly budget for external training of £900 and one day off for growth per year (increase to two days in 2nd year)
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Wellbeing - Monthly Wellbeing Allowance £30, from fitness to mental health, hobbies to relaxation
• Support - we're offering a Company Pension and Private Medical Insurance incl. Dental, life assurance
• Health - The offices are equipped with fruits, drinks and snacks and ergonomic workplaces
• Team Building - Regular team and office events including the yearly Staffbase Camp
• Volunteers Day - you'll get one day off per year for supporting a social project
• Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

Referrals increase your chances of interviewing at Staffbase by 2x

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