Senior Performance Marketing Lead — Growth & Strategy

St. James's Place; Cirencester; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

28 days annual leave + extra days

Private Medical Insurance

Generous Pension Scheme

Enhanced Parental Leave

Life insurance & income protection

EV salary sacrifice

Job summary

St. James's Place in Cirencester is seeking a Performance Marketing Lead to drive integrated paid media strategies and lead a cross-functional digital team. The role focuses on delivering measurable growth, optimizing media spend and collaborating with brand, martech, and web teams.

You will shape strategy, mentor a mid-senior team and ensure campaigns meet regulatory and performance targets in a hybrid, on-site setting.

Qualifications

• Proven experience developing and delivering integrated paid media strategies across channels.
• Strong expertise in performance marketing analytics, reporting and optimisation, with hands-on experience using tools such as Google Analytics, Google Ads and Meta Ads Manager.
• Demonstrated experience leading and developing teams, managing agency partners and influencing senior stakeholders across multiple business areas.
• Strong commercial acumen with the ability to translate business objectives into measurable marketing outcomes, supported by robust measurement and attribution frameworks.

Responsibilities

• Lead the development and delivery of integrated performance marketing strategies that drive engagement, consideration and lead generation.
• Translate business objectives into full-funnel media plans, working closely with agencies, channel specialists and internal stakeholders.
• Lead all aspects of the planning, execution and optimisation of performance marketing campaigns across Paid Search, Display, Native, Online Video, Social Media and SEO/GEO.
• Partner with brand and campaign teams to deliver cohesive, through-the-line marketing activity.
• Drive continual improvement and innovation by identifying new media opportunities, technologies and approaches to support business growth.
• Collaborate with martech and web teams to optimise digital customer journeys, personalisation and conversion performance.
• Analyse campaign performance and provide actionable insights using data from platforms such as Google Analytics, ad tech solutions and Salesforce.
• Develop audience strategies and leverage first‑party data to improve targeting, performance and customer experiences.
• Manage agency relationships and ensure campaigns are delivered to the highest standards.
• Build strong relationships across the business, aligning stakeholders around objectives, KPIs and measurement frameworks.
• Lead, mentor and develop a high‑performing team, encouraging a culture of collaboration, accountability and continuous improvement.
• Ensure all marketing activity operates within regulatory requirements and delivers positive outcomes for customers.

Skills

Integrated paid media strategy

Performance marketing analytics

Team leadership

Stakeholder management

Data-driven decision making

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

St. James's Place in Cirencester is seeking a Performance Marketing Lead to drive integrated paid media strategies and lead a cross-functional digital team. The role focuses on delivering measurable growth, optimizing media spend and collaborating with brand, martech, and web teams.

You will shape strategy, mentor a mid-senior team and ensure campaigns meet regulatory and performance targets in a hybrid, on-site setting.