Performance Marketing Lead

St. James's Place; Greater London; Hybrid; GBP 60,000 - 110,000; Full time

Benefits offered by this job

28 days' annual leave

Private Medical Insurance

Generous Pension Scheme

Enhanced Parental Leave

Protection Benefits

EV salary sacrifice scheme

Job summary

St. James's Place in London invites an experienced Performance Marketing Lead to shape and deliver integrated strategies that drive commercial growth and high-quality leads.

You will work with brand, martech and web teams to optimise multi-channel activity and ensure media investment delivers measurable business impact. Reporting to the Head of Performance Marketing, you will mentor a high-performing team, translate objectives into actionable plans, and ensure campaigns comply with regulatory

Qualifications

• Proven experience delivering integrated paid media strategies across channels including Paid Search, Social, Display and Online Video.
• Strong analytics, reporting and optimisation with hands-on experience using Google Analytics, Google Ads and Meta Ads Manager.
• Demonstrated experience leading teams, managing agency partners and influencing senior stakeholders.
• Strong commercial acumen with the ability to translate objectives into measurable marketing outcomes, supported by robust measurement and attribution frameworks.

Responsibilities

• Lead the development and delivery of integrated performance marketing strategies that drive engagement, consideration and lead generation.
• Translate business objectives into full-funnel media plans, working closely with agencies, channel specialists and internal stakeholders.
• Lead all aspects of the planning, execution and optimisation of performance marketing campaigns across Paid Search, Display, Native, Online Video, Social Media and SEO/GEO.
• Partner with brand and campaign teams to deliver cohesive, through-the-line marketing activity.
• Drive continual improvement and innovation by identifying new media opportunities, technologies and approaches to support business growth.
• Collaborate with martech and web teams to optimise digital customer journeys, personalisation and conversion performance.
• Analyse campaign performance and provide actionable insights using data from platforms such as Google Analytics, ad tech solutions and Salesforce.
• Develop audience strategies and leverage first-party data to improve targeting, performance and customer experiences.

Skills

Paid media

Multi-channel

Analytics

Leadership

Stakeholder management

Regulatory awareness

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

Are you ready to chart your own career path? With our refreshed strategy, we’re building on our rich heritage and transforming our business to be more scalable and efficient, unlocking the capabilities needed for future success. This includes significantly investing in technology, streamlining the way we work and creating an environment where colleagues feel engaged, empowered and accountable; where they can show up, speak up and perform - because we believe in the difference our work makes.

At a glance

Location: London - Paddington

Workplace Type: Hybrid

Employment Type: Permanent

Seniority: Mid-Senior Level

About The Role

We have an exciting opportunity for an experienced and commercially-minded Performance Marketing Lead to join our Digital and Content team, reporting to the Head of Performance Marketing. As part of a matrix team of specialists across the Client Directorate, you will play a pivotal role in shaping and delivering integrated performance marketing strategies that drive commercial growth, increase brand consideration, and generate high-quality leads.

Working closely with brand, campaign, digital, martech and web teams, you'll lead the development, execution and optimisation of multi-channel performance marketing activity. This is a highly visible role where you'll influence strategic direction, champion innovation and ensure our media investment delivers measurable business impact while supporting outstanding client outcomes.

What You'll Be Doing

• Lead the development and delivery of integrated performance marketing strategies that drive engagement, consideration and lead generation.
• Translate business objectives into full-funnel media plans, working closely with agencies, channel specialists and internal stakeholders.
• Lead all aspects of the planning, execution and optimisation of performance marketing campaigns across Paid Search, Display, Native, Online Video, Social Media and SEO/GEO.
• Partner with brand and campaign teams to deliver cohesive, through-the-line marketing activity.
• Drive continual improvement and innovation by identifying new media opportunities, technologies and approaches to support business growth.
• Collaborate with martech and web teams to optimise digital customer journeys, personalisation and conversion performance.
• Analyse campaign performance and provide actionable insights using data from platforms such as Google Analytics, ad tech solutions and Salesforce.
• Develop audience strategies and leverage first-party data to improve targeting, performance and customer experiences.
• Manage agency relationships and ensure campaigns are delivered to the highest standards.
• Build strong relationships across the business, aligning stakeholders around objectives, KPIs and measurement frameworks.
• Lead, mentor and develop a high-performing team, encouraging a culture of collaboration, accountability and continuous improvement.
• Ensure all marketing activity operates within regulatory requirements and delivers positive outcomes for customers.

About You

We're looking for a strategic and data-driven performance marketing professional with a proven track record of delivering commercial growth through integrated digital marketing campaigns. You'll be equally comfortable shaping long-term strategy and rolling up your sleeves to optimise campaign performance, while building strong relationships across a complex stakeholder landscape. Demonstrating leadership qualities, you'll bring strong commercial awareness, a collaborative approach and a passion for innovation in digital marketing.

Essential Criteria

• Proven experience developing and delivering integrated paid media strategies across channels including Paid Search, Social, Display and Online Video.
• Strong expertise in performance marketing analytics, reporting and optimisation, with hands‑on experience using tools such as Google Analytics, Google Ads and Meta Ads Manager.
• Demonstrated experience leading and developing teams, managing agency partners and influencing senior stakeholders across multiple business areas.
• Strong commercial acumen with the ability to translate business objectives into measurable marketing outcomes, supported by robust measurement and attribution frameworks.

Desirable Criteria

• Google Marketing Platform or Google Ads certifications.
• Experience with customer data platforms (CDPs), first‑party data activation, customer journey orchestration and personalisation strategies.

What's in it for you?

Whatever stage of life you're in, our benefits are designed to provide the support, flexibility, and peace of mind you need to thrive both at work and beyond.

In addition to our discretionary annual bonus scheme, which reflects both individual and company performance, you'll benefit from a market‑leading benefits package tailored to support your wellbeing, financial security, and family life.

Our Benefits Include:

• 28 days' annual leave plus bank holidays, with the option to purchase up to 5 additional days.
• Private Medical Insurance – company-funded cover for you and your immediate family
• Generous Pension Scheme – a non-contributory employer contribution of 10%, increasing with length of service up to 15%, plus the opportunity to increase this through salary sacrifice
• Enhanced Parental Leave – up to 26 weeks' full pay to support growing families.
• Protection Benefits – company-funded critical illness cover, income protection, and life assurance
• EV salary sacrifice scheme through Tusker

Reasonable Adjustments

We're an equal opportunities employer and want to ensure our recruitment process is accessible and inclusive for all, if you require reasonable adjustment(s) at any stage please let us know by emailing us at [e-mail]

Research tells us that applicants (especially those from underrepresented groups) can be put off from applying for a role if they do not meet all the criteria or have been on an extended career‑break. If you think you would be a good match for this role and can demonstrate some transferable experience regardless of whether you tick every box.

As a business regulated by the FCA we would advise you to familiarise yourself with the conduct regulations and in particular consumer duty obligations prior to an interview with SJP.