Senior Performance Analytics Lead – Testing & Insights

Adelphi Group; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Omnicom is seeking an Associate Director – Performance Analytics to lead our testing program on the Entain account, turning ideas into robust experiments and turning results into insights that shape channel performance and investment decisions.

You will act as a senior analytics adviser, connecting commercial outcomes like player acquisition and revenue with media data, and guiding cross-channel optimization and strategic direction across brands.

Qualifications

• Experience in media or marketing analytics, agency environment preferred.
• Expertise in campaign performance analytics and audience analytics.
• Strong statistics knowledge: sampling, hypothesis testing.
• Deep understanding of digital media channels and measurement methodologies.
• Advanced SQL and Excel; experience with data platforms (BQ, Snowflake).
• Proficiency with analytics tools (DV360, Google Ads, etc.).
• Strong communication to translate analytics for non-technical audiences.
• Experience influencing media targeting or strategy through analytics.

Responsibilities

• Lead the operationalisation of the testing program: drive adoption of templates and trackers, review results and share best practices.
• Design and evaluate test-and-learn initiatives (A/B tests, geo experiments, lift studies) with measurement support.
• Produce clear, actionable insights from performance data to inform targeting, channel selection, and media planning.
• Develop best-practice analyses and short-term performance forecasts.
• Translate complex analysis into concise recommendations aligned with wider strategic objectives.
• Partner with Planning, Strategy, and Client Service to ensure data informs investment and optimisation.
• Act as central analytics contact for Entain, guiding stakeholders on interpretation and implications.

Skills

SQL

Excel

Incrementality testing

KPI tracking

Forecasting

Audience analytics

Cross-channel reach

Analytical storytelling

Tools

DV360

Google Ads

Facebook Business Manager

Nielsen

Ad Server

AppsFlyer

Google Analytics

Adobe Analytics

BigQuery

Snowflake

Job description

Omnicom is seeking an Associate Director – Performance Analytics to lead our testing program on the Entain account, turning ideas into robust experiments and turning results into insights that shape channel performance and investment decisions.

You will act as a senior analytics adviser, connecting commercial outcomes like player acquisition and revenue with media data, and guiding cross-channel optimization and strategic direction across brands.