Head of Performance & Integrated Media Strategy

Interpublic; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

OMD UK in London is seeking an Executive Performance Integration Director to lead our Connected Performance engine, directing performance planning and activation across digital channels.

You will build senior client relationships, guide multi-disciplinary teams, and drive testing, measurement, and optimization while tying media investment to business outcomes.

This hybrid, full-time role requires strong leadership, strategic thinking and comfort with data-driven technology platforms.

Qualifications

• Extensive performance marketing and media planning experience.
• Proven leadership of multi-disciplinary teams.
• Strong mastery of core channels: search, social, programmatic and video.

Responsibilities

• Act as senior performance lead across client accounts.
• Lead multi-disciplinary teams in planning, buying and activation.
• Drive performance strategy across Paid Search, Paid Social, Programmatic and Online Video.
• Champion testing, measurement and optimization frameworks.
• Oversee audience strategy with data-driven approaches.
• Provide strategic guidance and escalation support for campaigns.
• Develop and mentor team members through coaching.

Skills

Performance marketing

Media planning

Digital activation

Client relationships

Leadership

Strategic thinking

Excel

PowerPoint

Data analysis

Tools

DV360

Google Ads

Meta Ads Manager

Job description

OMD UK in London is seeking an Executive Performance Integration Director to lead our Connected Performance engine, directing performance planning and activation across digital channels.

You will build senior client relationships, guide multi-disciplinary teams, and drive testing, measurement, and optimization while tying media investment to business outcomes.

This hybrid, full-time role requires strong leadership, strategic thinking and comfort with data-driven technology platforms.