Senior Paid Social Strategy Director

Visualsoft | Shopify Premier Partner | Unified Retail Agency; Manchester; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Unlimited paid holidays

Hybrid working

Medicash Cash Plan

Employee Assistance Programme

Dog-friendly offices

Job summary

Visualsoft in Manchester is seeking a Senior Paid Social Account Director to lead strategy and execution across major social channels, aligning campaigns with client goals and ROAS.

You will own client relationships, drive retention and growth, and collaborate across departments to deliver exceptional results. This role offers hybrid working and a path to influence paid social across diverse ecommerce brands.

Qualifications

• Experience in Paid Social media marketing or digital strategy.
• Extensive proven experience specialising in Paid Social performance and strategy.
• Essential expertise in Meta, with strong proficiency and ideal experience in Pinterest and TikTok.
• Proven expertise in external Social platforms and tools, analytics, forecasting and measurement.
• Proficiency with social listening, analytics, and management tools (e.g., Sprout Social, Hootsuite, Sprinklr, Google Analytics)
• Experience in building and executing Social strategies, whether in-house or for clients.
• Senior-level client-facing experience with high confidence in face-to-face interactions and presentations.

Responsibilities

• Develop and oversee comprehensive paid social strategies tailored to client brand goals, target audiences, and key performance indicators.
• Leverage deep creative understanding to guide effective paid social assets, understanding the vital role strong creative plays in campaign success.
• Analyse campaign data and social analytics to report performance, deliver actionable insights, and optimise future strategies.
• Demonstrate knowledge of synchronization between paid and organic social strategies to align roadmaps effectively.
• Lead day-to-day high-level client interactions, acting as a trusted advisor and strategic lead across assigned accounts.
• Ensure client satisfaction, high retention rates, and account profitability by consistently delivering exceptional output and ROI.
• Identify organic account expansion opportunities (upsells and cross-sells) and participate in pitch presentations for new business.
• By utilising your relationship with your portfolio ensure client retention is at an all time high and best in class.
• Oversee workflow allocation, project timelines, and quality control across all account deliverables.
• Facilitate seamless collaboration across internal teams.
• Continuously strive to produce the highest results for Visualsoft clients via Social.
• Take full ownership and accountability for all results, implementing change where required to improve.

Skills

Paid Social Strategy

Meta Ads

Pinterest

TikTok

Analytics

Social Listening

Sprout Social

Hootsuite

Sprinklr

Google Analytics

Client Facing

Tools

Sprout Social

Hootsuite

Sprinklr

Google Analytics

Job description

Visualsoft in Manchester is seeking a Senior Paid Social Account Director to lead strategy and execution across major social channels, aligning campaigns with client goals and ROAS.

You will own client relationships, drive retention and growth, and collaborate across departments to deliver exceptional results. This role offers hybrid working and a path to influence paid social across diverse ecommerce brands.