Senior Paid Social Strategy Lead

Visualsoft | Shopify Premier Partner | Unified Retail Agency; Tees Valley; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited holidays

Hybrid working

Medicash plan

EAP support

Dog-friendly offices

MacBook provided

Free breakfast and drinks

Pension scheme

Cycle to work

EV car scheme

Brand discounts

Training & development

Job summary

Visualsoft is seeking a Paid Social Account Director to strategically manage and optimise paid social campaigns across major platforms. You will act as the primary strategic partner for clients, aligning campaigns with business goals to drive growth.

You will lead strategy, oversee execution, and collaborate cross-functionally to ensure exceptional delivery and ROI for your portfolio of accounts.

Qualifications

• Experience in Paid Social marketing or digital strategy within an agency or in-house.
• Expert-level paid social performance and strategy.
• Proficiency with Meta, Pinterest, TikTok, and external social platforms.

Responsibilities

• Develop and oversee paid social strategies tailored to client goals.
• Lead day-to-day client interactions and ensure high retention and ROI.
• Analyse data and report insights to optimise future campaigns.
• Collaborate across departments to ensure best-in-class delivery.

Skills

Paid Social strategy

Client relationship

Data analysis

ROAS optimisation

Meta platforms

Pinterest & TikTok

Social analytics tools

Presentation skills

Strategic leadership

Forecasting & measurement

Tools

Sprout Social

Hootsuite

Sprinklr

Google Analytics

Google Data Studio

Google Tag Manager

Job description

Visualsoft is seeking a Paid Social Account Director to strategically manage and optimise paid social campaigns across major platforms. You will act as the primary strategic partner for clients, aligning campaigns with business goals to drive growth.

You will lead strategy, oversee execution, and collaborate cross-functionally to ensure exceptional delivery and ROI for your portfolio of accounts.