Senior Paid Social Lead - eCommerce Growth & Strategy

Central Employment; Tees Valley; On-site; GBP 55,000 - 75,000; Full time

Job summary

Central Employment are delighted to partner with a digital marketing agency to appoint a Paid Social Media Lead. You will lead a talented team across Meta, TikTok, Pinterest and emerging platforms while delivering data-driven campaigns for ecommerce and B2B brands.

The role combines strategic ownership with hands-on optimization, stakeholder briefing and client success as the portfolio scales. You will mentor executives, shape testing frameworks and identify new platform opportunities to stay

Qualifications

• 4+ years of paid social campaign management in a fast-paced environment.
• Hands-on expertise across Meta Ads Manager and other platforms.
• Proven ability to drive growth for ecommerce brands via acquisition and retention.
• Experience leading, mentoring or managing team members.
• Strong understanding of attribution, tracking and audience segmentation.

Responsibilities

• Lead, mentor and develop a team of Paid Social Executives and Account Managers.
• Create and deliver high-performing paid social strategies for ecommerce clients.
• Manage campaign planning, activation, optimisation and reporting across multiple accounts.
• Drive performance across Meta, TikTok, Pinterest, LinkedIn, Snapchat and emerging platforms.
• Identify new platform opportunities and testing frameworks.
• Analyse campaign performance and provide actionable recommendations to maximise results.
• Build strong client relationships as a trusted advisor on paid social best practice.
• Collaborate with creative, content and wider performance marketing teams.
• Monitor industry trends and platform developments to stay ahead.
• Support new business opportunities through strategy input and audits.

Skills

Paid social

Team leadership

Analytics

Campaign optimization

Strategy development

Stakeholder communication

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

LinkedIn Ads

Snapchat Ads

Job description

Central Employment are delighted to partner with a digital marketing agency to appoint a Paid Social Media Lead. You will lead a talented team across Meta, TikTok, Pinterest and emerging platforms while delivering data-driven campaigns for ecommerce and B2B brands.

The role combines strategic ownership with hands-on optimization, stakeholder briefing and client success as the portfolio scales. You will mentor executives, shape testing frameworks and identify new platform opportunities to stay