Senior Paid Search Manager: Global Growth & AI-Driven Campaigns

Wise; England; On-site; GBP 80,000 - 120,000; Full time

Job summary

Wise is seeking an experienced Paid Search Senior Manager to own the global channel strategy and drive measurable growth. You will lead large-scale campaigns across Google Ads, Microsoft Ads and Apple Ads, while leveraging automation, scripts and AI-enabled features to optimise performance.

You will collaborate with SEO, Product, Analyst and Paid Marketing teams to ensure customer acquisition targets are met and improvements to the end-to-end journey are implemented.

Qualifications

• 5+ years of paid search experience.
• Experience in large-scale direct-response search.
• Set KPIs, forecasts, and measurement.
• Interest in generative AI and automation.
• Customer-first mindset in search marketing.
• Understand tracking and attribution with analysts.
• Advanced bid management and automation experience.
• Influence and collaborate across functions.
• Mentor colleagues and share knowledge.

Responsibilities

• Own end-to-end paid search strategy and execution.
• Forecast impact, monitor delivery, and trade-offs.
• Lead campaigns across Google Ads, Microsoft Ads, Apple Ads.
• Use automation, scripts, APIs, and AI-enabled tools.
• Shape experimentation and prioritize tests.
• Maintain reporting and forecasting against acquisition targets.

Skills

Paid Search

Google Ads

Microsoft Ads

Apple Ads

Automation

Budget Forecasting

Job description

Wise is seeking an experienced Paid Search Senior Manager to own the global channel strategy and drive measurable growth. You will lead large-scale campaigns across Google Ads, Microsoft Ads and Apple Ads, while leveraging automation, scripts and AI-enabled features to optimise performance.

You will collaborate with SEO, Product, Analyst and Paid Marketing teams to ensure customer acquisition targets are met and improvements to the end-to-end journey are implemented.