Senior Paid Search Executive - PPC

Twinkl Educational Publishing; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

33 annual leave days

Flexible working policy

Cycle-to-work scheme

Long-term service rewards

Job summary

A leading educational publishing company is seeking a Senior Performance Marketing Executive to manage and optimize global paid search campaigns. This role involves driving traffic, improving conversion rates, and maximizing ROI. The ideal candidate will have over 3 years of experience in paid search marketing, strong analytical skills, and a proven track record in managing budgets effectively. Join a dynamic team that values diversity and offers flexible working options.

Qualifications

• 3+ years in paid search marketing, preferably eCommerce.
• Proven ROI management and results delivery.

Responsibilities

• Plan, execute, and optimize paid search campaigns.
• Monitor KPIs like CTR, CPC, CPA, and ROAS.
• Collaborate with data teams for campaign strategies.

Skills

Analytical Skills

Communication

Budget Management

A/B Testing

SEO Knowledge

Education

Certification in Google Ads

Tools

Google Ads

Bing Ads

Google Analytics

Google Tag Manager

Job description

Twinkl Educational Publishing provided pay range

This range is provided by Twinkl Educational Publishing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Twinkl Educational Publishing

We're here to help those who teach. It's what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.

Position Overview:

As the Senior Performance Marketing Executive, you will be responsible for the development, management, and optimization of our global paid search marketing campaigns. This role will focus on driving traffic, improving conversion rates, and maximising ROI across all search platforms. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals.

Key Responsibilities:

• Plan, execute, and optimise paid search campaigns across platforms like Google Ads and Bing Ads.
• Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct regular A/B testing on ad copy, landing pages, and targeting strategies.
• Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend.
• Analyse campaign performance data and derive actionable insights to optimise current and future campaigns.
• Develop and implement strategies to increase traffic, improve conversion rates, and maximise return on investment.
• Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies.

Budget Management

• Work closely with the VP of Growth to manage the paid search budget effectively, ensuring all spending aligns with business objectives and goals.
• Optimise spend against target ROAS while scaling search efforts to meet company growth targets.
• Collaborate with the SEO team to align paid and organic search efforts for maximum efficiency and coverage.
• Communicate performance updates, strategies, and opportunities to senior stakeholders.

Industry Knowledge & Continuous Improvement

• Stay updated with the latest developments in paid search and broader digital marketing.
• Identify new trends, tools, and opportunities to leverage in paid search.
• Continuously look for ways to improve existing processes and strategies for more efficient outcomes.

Qualifications:

• 3+ years of hands-on experience in paid search marketing, preferably in an eCommerce or direct-to-consumer environment.
• Proven track record of managing significant budgets and delivering measurable results (ROI, CPA, ROAS).
• Proficiency in Google Ads and Bing Ads. Certification in Google Ads is a plus.
• Strong understanding of analytics tools like Google Analytics, Google Tag Manager, and other performance tracking tools.
• Experience with A/B testing tools and techniques.
• Ability to analyse large datasets and extract actionable insights to improve campaign performance.
• Familiarity with landing page optimization, copywriting, and customer journey mapping.
• Excellent communication skills and ability to present data-driven recommendations to stakeholders.
• Self-motivated, highly organised, and capable of managing multiple campaigns simultaneously.
• Working knowledge of SEO and how it integrates with paid search strategies.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Media and Education

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