Senior Paid Search Executive - PPC

Twinkl Limited; United Kingdom; Remote; GBP 30,000 - 60,000; Full time

Job summary

An established industry player seeks a Senior Paid Search Executive to lead their global paid search marketing efforts. This exciting role involves developing, managing, and optimizing campaigns to drive traffic and enhance conversion rates. You'll collaborate with cross-functional teams, analyze performance metrics, and implement strategies that align with business objectives. Join a dynamic and supportive culture that values diversity and offers ample career growth opportunities. With flexible working arrangements and numerous employee benefits, this is a chance to make a significant impact in a fast-paced environment.

Benefits

33 annual leave days per year

Flexible working policy

Cycle-to-work scheme

Quarterly company awards programme

Enhanced pension contribution

Life insurance

Company sick pay after 3 months

Seasonal events

Enhanced maternity pay

Charity day each year

Qualifications

• 3+ years in paid search marketing, preferably in eCommerce.
• Proven success managing budgets and delivering ROI.

Responsibilities

• Manage and optimize paid search campaigns across Google Ads and Bing Ads.
• Analyze performance data to improve campaigns and maximize ROI.

Skills

Paid Search Marketing

Google Ads

Bing Ads

Data Analysis

A/B Testing

Communication Skills

SEO Knowledge

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Job description

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We're here to help those who teach. It's what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.

Position Overview:

As the Senior Paid Search Executive, you will be responsible for the development, management, and optimization of our global paid search marketing campaigns. This role will focus on driving traffic, improving conversion rates, and maximizing ROI across all search platforms. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals.

Key Responsibilities:

1. Plan, execute, and optimise paid search campaigns across platforms like Google Ads and Bing Ads.
2. Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
3. Conduct regular A/B testing on ad copy, landing pages, and targeting strategies.
4. Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend.
5. Analyse campaign performance data and derive actionable insights to optimise current and future campaigns.
6. Develop and implement strategies to increase traffic, improve conversion rates, and maximise return on investment.
7. Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies.
8. Work closely with the VP of Growth to manage the paid search budget effectively, ensuring all spending aligns with business objectives and goals.
9. Optimise spend against target ROAS while scaling search efforts to meet company growth targets.
10. Collaborate with the SEO team to align paid and organic search efforts for maximum efficiency and coverage.
11. Communicate performance updates, strategies, and opportunities to senior stakeholders.
12. Stay updated with the latest developments in paid search and broader digital marketing.
13. Identify new trends, tools, and opportunities to leverage in paid search.
14. Continuously look for ways to improve existing processes and strategies for more efficient outcomes.

Qualifications:

1. 3+ years of hands-on experience in paid search marketing, preferably in an eCommerce or direct-to-consumer environment.
2. Proven track record of managing significant budgets and delivering measurable results (ROI, CPA, ROAS).
3. Proficiency in Google Ads and Bing Ads. Certification in Google Ads is a plus.
4. Strong understanding of analytics tools like Google Analytics, Google Tag Manager, and other performance tracking tools.
5. Experience with A/B testing tools and techniques.
6. Ability to analyse large datasets and extract actionable insights to improve campaign performance.
7. Familiarity with landing page optimization, copywriting, and customer journey mapping.
8. Excellent communication skills and ability to present data-driven recommendations to stakeholders.
9. Self-motivated, highly organised, and capable of managing multiple campaigns simultaneously.
10. Working knowledge of SEO and how it integrates with paid search strategies.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.

Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.

Quarterly company awards programme, seasonal events, cervical and prostate screening, company sick pay after 3 months of service, after probation - cycle-to-work scheme, long-term service reward - life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.