Digital Marketing Executive (SEO/PPC)

Central Employment; Jarrow; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading eCommerce retailer is seeking a results-driven Digital Marketing Executive to manage and optimize performance marketing channels, including PPC and SEO. This hands-on role requires a data-savvy individual who can contribute to broader marketing efficiency through effective campaign management and collaboration with content creators.

Qualifications

• Experience in a consumer-led industry.
• Hands-on experience with Google Ads and Bing.
• Familiarity with SEO tools and analytics.

Responsibilities

• Plan and optimize PPC campaigns across multiple platforms.
• Conduct A/B testing and generate performance reports.
• Identify and fix technical SEO issues.

Skills

Google Ads

SEO

PPC

Data Analysis

Content Optimization

Technical SEO

A/B Testing

Tools

SEMrush

Google Analytics 4

Looker Studio

Excel

HTML

CMS (Shopify, WordPress)

Job description

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Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK

Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Digital Marketing Executive (SEO/PPC).

Digital Marketing Executive profile:

We’re looking for a results-driven Digital Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.

Key Responsibilities:

• Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
• Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
• Write ad copy and collaborate on creatives.
• Conduct A/B testing of adverts and landing pages.
• Generate weekly/monthly reports and insights to guide decision-making.
• Carry out keyword research to inform content and product pages.
• Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
• Liaise with content creators to optimise blog posts and category content.
• Track rankings, crawl issues, and traffic trends.
• Manage relationships with affiliate partners and networks.
• Monitor performance, approve/reject applications, and ensure brand compliance.
• Identify and onboard new relevant partners to grow the channel.
• Help maintain marketing calendars and coordinate content drops, launches, and events.
• Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
• Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
• Collaborate on product page enhancements (titles, descriptions, media).
• Support CRO testing (heatmaps, user flow analysis, A/B tests).

Experience required:

• A background from a Consumer led industry
• Hands-on experience with Google Ads and Bing
• An understanding of Meta
• Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
• Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
• Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
• Strong written English and attention to detail.
• A proactive, self-organising approach to workload.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Retail

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