Senior Paid Media & Partnerships Lead

Motorsport Network, LLC; Woking; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

McLaren Racing is seeking a Senior Executive, Paid Media to maximise reach and commercial return for partner activations. You will plan, execute and optimise paid media campaigns across Meta, TikTok, YouTube and Google, driving audience insights and performance reporting.

Reporting to the Manager, Paid Media, you will collaborate with Digital, Marketing and Commercial teams to unlock value from McLaren Racing’s digital inventory and deliver measurable partner ROI through data-driven optimisation.

Qualifications

• Experience in media planning and hands-on campaign execution, ideally within a media agency or in-house digital team.
• Practical experience across Meta, TikTok, Google Ads, YouTube and paid search platforms.
• A proven ability to deliver full-funnel media plans and measurable campaign outcomes.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Experience managing multiple campaigns and deadlines within a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively across internal teams and external partners.
• Strong organisational skills, attention to detail and a proactive approach to problem solving.
• A confident, adaptable mindset and a passion for bringing best-practice digital thinking into a high-performance team.

Responsibilities

• Paid Media Execution: Support paid media planning across Meta, TikTok, YouTube, Google, programmatic channels and emerging digital platforms.
• Assist in the development of full-funnel media plans designed to maximise awareness, engagement and conversion.
• Coordinate campaign delivery, optimisation and budget allocation across partner campaigns.
• Ensure campaigns are delivered against agreed audience and performance objectives.
• Test, learn and optimise audience targeting, creative formats and media strategies.

Skills

Media planning

Paid media platforms

Full-funnel planning

Analytical skills

Campaign management

Communication & collaboration

Organisational skills

Tools

Meta

TikTok

Google Ads

YouTube

Job description

McLaren Racing is seeking a Senior Executive, Paid Media to maximise reach and commercial return for partner activations. You will plan, execute and optimise paid media campaigns across Meta, TikTok, YouTube and Google, driving audience insights and performance reporting.

Reporting to the Manager, Paid Media, you will collaborate with Digital, Marketing and Commercial teams to unlock value from McLaren Racing’s digital inventory and deliver measurable partner ROI through data-driven optimisation.