Senior Paid Media Executive – Partner Activation

Paddock; Woking; Hybrid; GBP 75,000 - 110,000; Full time

Job summary

McLaren Racing is seeking a Senior Executive, Paid Media to lead planning, execution and optimisation of paid media campaigns across Meta, TikTok, YouTube, Google and programmatic channels. You will drive partner activation, audience targeting and performance reporting within the Digital team in Woking, UK.

Reporting to the Manager, Paid Media, the role focuses on delivering measurable outcomes and unlocking value from McLaren Racing's digital inventory through data-driven insights and

Qualifications

• Experience in media planning and hands-on campaign execution.
• Practical experience across Meta, TikTok, Google Ads, YouTube and paid search platforms.
• Proven ability to deliver full-funnel media plans and measurable outcomes.
• Strong analytical skills to translate data into actionable insights.
• Experience managing multiple campaigns and deadlines in fast-paced environments.
• Excellent communication and collaboration across internal teams and external partners.

Responsibilities

• Paid Media Execution: Plan, execute and optimise campaigns across Meta, TikTok, YouTube, Google and programmatic channels; manage budgets and ensure target delivery.
• Partner Activation & Distribution: Develop amplification strategies and distribute branded content; collaborate with Content, Social Media and Commercial teams.
• Programmatic & Audience Targeting: Leveraging first-party data, build segmentation and manage retargeting/lookalike approaches.
• Measurement & Optimisation: Create KPIs, monitor delivery, build dashboards and provide actionable recommendations.

Skills

Media planning

Campaign execution

Meta platforms

TikTok

Google Ads

YouTube

Full-funnel planning

Analytics

Cross-team collaboration

Time management

Job description

McLaren Racing is seeking a Senior Executive, Paid Media to lead planning, execution and optimisation of paid media campaigns across Meta, TikTok, YouTube, Google and programmatic channels. You will drive partner activation, audience targeting and performance reporting within the Digital team in Woking, UK.

Reporting to the Manager, Paid Media, the role focuses on delivering measurable outcomes and unlocking value from McLaren Racing's digital inventory through data-driven insights and