Senior Paid Media Lead – 12-Month FTC

McLaren Racing Ltd; Woking; On-site; GBP 65,000 - 85,000; Full time

Job summary

McLaren Racing Ltd in Woking, United Kingdom, is seeking a Senior Executive, Paid Media for a 12-month fixed-term contract to maximise partner activations through paid media. You will plan and execute paid social, search and programmatic campaigns, optimise audiences, and partner with Content, Social Media and Commercial teams.

Reporting to the Manager, Paid Media, you will manage campaigns end-to-end, use first‑party data to improve performance, and deliver ROI-focused dashboards.

Qualifications

• Experience in media planning and hands-on campaign execution.
• Practical experience across Meta, TikTok, Google Ads, YouTube and paid search platforms.
• Proven ability to deliver full-funnel media plans and measurable outcomes.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience managing multiple campaigns and deadlines in a fast-paced environment.

Responsibilities

• Paid Media Execution: plan across Meta, TikTok, YouTube, Google and programmatic channels; develop full-funnel plans; coordinate delivery and budget allocation; ensure audience/objectives alignment; test and optimise targeting and formats.
• Partner Activation & Distribution: amplify partner content and campaigns; distribute branded content across McLaren Racing’s digital ecosystem; collaborate with Content, Social Media and Commercial teams to grow audience and performance.
• Programmatic & Audience Targeting: deliver programmatic opportunities; utilise first‑party data; build segmentation; manage retargeting and lookalike tactics; define KPIs and dashboards; monitor delivery; identify optimisation opportunities.

Skills

Media planning

Campaign execution

Paid social

Paid search

Programmatic

Audience targeting

Analytics

Reporting

Stakeholder collaboration

Tools

Meta Ads Manager

Google Ads

TikTok Ads

YouTube Ads

Job description

McLaren Racing Ltd in Woking, United Kingdom, is seeking a Senior Executive, Paid Media for a 12-month fixed-term contract to maximise partner activations through paid media. You will plan and execute paid social, search and programmatic campaigns, optimise audiences, and partner with Content, Social Media and Commercial teams.

Reporting to the Manager, Paid Media, you will manage campaigns end-to-end, use first‑party data to improve performance, and deliver ROI-focused dashboards.