Senior Paid Media Lead – Partnerships & Activation

McLaren Automotive Limited; Woking; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

McLaren Racing is seeking a Senior Executive, Paid Media to maximise reach and commercial impact of partner activations. You will lead planning, execution and optimization across paid media and programmatic channels, collaborating with Digital, Marketing and Commercial teams at the McLaren Technology Centre in Woking.

The role requires hands-on expertise in paid social, search, SEO and audience targeting, plus experience turning data into actionable insights and performance reporting.

Qualifications

• Experience in media planning and hands-on campaign execution, ideally within a media agency or in-house digital team.
• Practical experience across Meta, TikTok, Google Ads, YouTube and paid search platforms.
• Proven ability to deliver full-funnel media plans and measurable campaign outcomes.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Experience managing multiple campaigns and deadlines within a fast-paced environment.

Responsibilities

• Plan and execute paid media campaigns across Meta, TikTok, YouTube, Google and programmatic channels.
• Develop full-funnel media plans to maximise awareness, engagement and conversions.
• Coordinate delivery, optimization and budget allocation across partner campaigns.
• Deliver audience targeting strategies that support fan engagement across competitions and campaigns.
• Build reporting dashboards and campaign summaries showing partner ROI.

Skills

Media planning

Campaign execution

Paid social

Programmatic advertising

Audience targeting

Analytics & reporting

Communication

Cross-functional collaboration

Deadline management

Sports industry experience

Tools

Meta Ads Manager

TikTok Ads

Google Ads

YouTube Ads

Job description

McLaren Racing is seeking a Senior Executive, Paid Media to maximise reach and commercial impact of partner activations. You will lead planning, execution and optimization across paid media and programmatic channels, collaborating with Digital, Marketing and Commercial teams at the McLaren Technology Centre in Woking.

The role requires hands-on expertise in paid social, search, SEO and audience targeting, plus experience turning data into actionable insights and performance reporting.