Senior Paid Media Manager | Lead Key Accounts & Flexible Hours

Walker & Sloan Ltd | Certified B Corp; West Yorkshire; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Flexible hours

Job summary

Walker & Sloan Ltd | Certified B Corp, a fully integrated marketing agency in West Yorkshire, seeks a Senior Paid Media Manager. You will own paid search and paid social for key client accounts, translate objectives into plans, and manage campaigns with a data-driven focus.

You will set up and troubleshoot GA4/GTM tracking, analyze results, and present clear monthly insights to clients. The role combines digital with offline media and offers flexible hours within a collaborative leadership team.

Qualifications

• Proven experience managing paid media within an agency.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Confidence with GA4 and Google Tag Manager.
• Analytical mindset and ability to translate data into insights.
• Commercial awareness with ROI focus.
• Self-motivated, proactive and ownership-driven.
• Clear, confident client communication.
• Bonus skills in Merchant Center, Shopping feeds, enhanced conversions, offline conversions, Meta Conversions API, server-side tagging, or SQL/BigQuery.

Responsibilities

• Owning the paid search and paid social activity across a portfolio of key client accounts.
• Turning client objectives into campaign plans, budgets and tests.
• Building, managing and optimising campaigns day to day.
• Setting up, checking and troubleshooting conversion tracking in GA4, Google Tag Manager and the ad platforms.
• Analyzing data to identify drivers of leads and sales and turning insights into recommendations.
• Being the main day-to-day contact for clients and presenting results monthly.
• Collaborating with offline media to integrate digital with the wider plan.
• Bringing new ideas and automation to improve performance.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Analytical thinking

Commercial awareness

Self-motivation

Client communication

Merchant Center

Shopping feeds

Enhanced conversions

Offline conversions

Meta Conversions API

Server-side tagging

SQL/BigQuery

Tools

GA4

Google Tag Manager

Job description

Walker & Sloan Ltd | Certified B Corp, a fully integrated marketing agency in West Yorkshire, seeks a Senior Paid Media Manager. You will own paid search and paid social for key client accounts, translate objectives into plans, and manage campaigns with a data-driven focus.

You will set up and troubleshoot GA4/GTM tracking, analyze results, and present clear monthly insights to clients. The role combines digital with offline media and offers flexible hours within a collaborative leadership team.