Senior Paid Media Lead - Growth, Strategy & Analytics

Walker & Sloan; Huddersfield; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Walker & Sloan, a well-known Integrated Performance Marketing Agency in Huddersfield, is hiring a Senior Paid Media Manager for a full-time role. You will own paid search and paid social across key client accounts and translate client objectives into campaigns, budgets and tests.

Based at our Huddersfield HQ with three days on-site, you will build, manage and optimize campaigns daily, and present results to clients each month, explaining what happened and what we’ll do next.

Qualifications

• Proven agency experience in paid media management.
• Strong hands-on Google Ads and Meta Ads expertise.
• Confident GA4 and Google Tag Manager skills.
• Analytical mindset with data-driven insights.
• Commercial awareness with ROI focus.
• Self-motivated with ownership mindset.
• Clear client communication in meetings and writing.
• Bonus points for Merchant Center and Shopping feeds or SQL/BigQuery.

Responsibilities

• Own paid search and paid social for key client accounts.
• Translate client objectives into campaign plans, budgets and tests.
• Build, manage and optimize campaigns daily.
• Set up, test and troubleshoot conversion tracking in GA4 and GTM.
• Analyze data to identify leads and sales drivers and present recommendations.
• Be the main day-to-day contact for clients and present results monthly.
• Collaborate with offline media to integrate digital plans.
• Propose new platforms and automation ideas to improve efficiency.

Skills

Paid media management

Google Ads

Meta Ads

GA4

Google Tag Manager

Analytics

Client communication

Proactive mindset

Job description

Walker & Sloan, a well-known Integrated Performance Marketing Agency in Huddersfield, is hiring a Senior Paid Media Manager for a full-time role. You will own paid search and paid social across key client accounts and translate client objectives into campaigns, budgets and tests.

Based at our Huddersfield HQ with three days on-site, you will build, manage and optimize campaigns daily, and present results to clients each month, explaining what happened and what we’ll do next.