Senior Paid Media Manager

Walker & Sloan Ltd | Certified B Corp; West Yorkshire; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Flexible hours

Job summary

Walker & Sloan Ltd | Certified B Corp, a fully integrated marketing agency in West Yorkshire, seeks a Senior Paid Media Manager. You will own paid search and paid social for key client accounts, translate objectives into plans, and manage campaigns with a data-driven focus.

You will set up and troubleshoot GA4/GTM tracking, analyze results, and present clear monthly insights to clients. The role combines digital with offline media and offers flexible hours within a collaborative leadership team.

Qualifications

• Proven experience managing paid media within an agency.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Confidence with GA4 and Google Tag Manager.
• Analytical mindset and ability to translate data into insights.
• Commercial awareness with ROI focus.
• Self-motivated, proactive and ownership-driven.
• Clear, confident client communication.
• Bonus skills in Merchant Center, Shopping feeds, enhanced conversions, offline conversions, Meta Conversions API, server-side tagging, or SQL/BigQuery.

Responsibilities

• Owning the paid search and paid social activity across a portfolio of key client accounts.
• Turning client objectives into campaign plans, budgets and tests.
• Building, managing and optimising campaigns day to day.
• Setting up, checking and troubleshooting conversion tracking in GA4, Google Tag Manager and the ad platforms.
• Analyzing data to identify drivers of leads and sales and turning insights into recommendations.
• Being the main day-to-day contact for clients and presenting results monthly.
• Collaborating with offline media to integrate digital with the wider plan.
• Bringing new ideas and automation to improve performance.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Analytical thinking

Commercial awareness

Self-motivation

Client communication

Merchant Center

Shopping feeds

Enhanced conversions

Offline conversions

Meta Conversions API

Server-side tagging

SQL/BigQuery

Tools

GA4

Google Tag Manager

Job description

Walker and Sloan are proud to be working with a a fully integrated marketing agency in the West Yorkshire, as they are keen to bring on board an experienced Senior Paid Media Manager to the team on a full time bases.

About us:

We're an integrated growth and marketing partner, working with ambitious brands to drive real commercial outcomes across performance, brand and strategy. E

What you'll be doing:

• Owning the paid search and paid social activity across a portfolio of key client accounts.
• Turning client objectives into campaign plans, budgets and a clear set of tests.
• Building, managing and optimising campaigns day to day, keeping performance and spend on track.
• Setting up, checking and troubleshooting conversion tracking in GA4, Google Tag Manager and the ad platforms.
• Digging into campaign, website and client data to find what's driving leads and sales, and turning it into clear recommendations.
• Being the main day-to-day contact for your clients, and taking them through results each month: what happened, why, and what we'll do next.
• Working alongside colleagues in offline media, so digital works as part of the wider media plan.
• Bringing new ideas to the table, from testing new platforms and formats to using automation and AI to work smarter.

What we're looking for:

• Proven experience managing paid media within an agency (Paid Media Manager, Performance Media Manager, Senior PPC or Paid Social Manager, or equivalent).
• Strong hands-on expertise in Google Ads and Meta Ads, with a track record of improving results for clients.
• Confidence with GA4 and Google Tag Manager: you can set up, test and troubleshoot conversion tracking yourself.
• An analytical mind: comfortable pulling data together, spotting what matters and explaining it simply.
• Commercial awareness: you measure success in client outcomes and return on investment.
• Self-motivated and proactive, with the confidence to take ownership of a problem and see it through.
• Clear, confident client communication, in meetings and in writing.
• Bonus points for Merchant Center and Shopping feeds, enhanced conversions or offline conversion imports, Meta Conversions API, server-side tagging, or SQL/BigQuery.
• Competitive salary of £50,000-£60,000, depending on experience.
• Ownership of some of our most important client accounts, with the freedom to make decisions on them.
• Work directly with our senior leadership team, with no layers in between.
• Access to our in-house tracking, reporting and dashboard tools, and the chance to help shape how we use them.
• Integrated work across digital and offline media, so you see how the whole plan fits together.
• A genuinely stable culture with client and staff retention rates most agencies would envy.
• Flexible hours built around real life, not just the 9-to-5.
• A real next step: as the paid team grows, there's room to step up and lead it.