Senior Paid Media Manager

Walker & Sloan; Huddersfield; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Walker & Sloan, a well-known Integrated Performance Marketing Agency in Huddersfield, is hiring a Senior Paid Media Manager for a full-time role. You will own paid search and paid social across key client accounts and translate client objectives into campaigns, budgets and tests.

Based at our Huddersfield HQ with three days on-site, you will build, manage and optimize campaigns daily, and present results to clients each month, explaining what happened and what we’ll do next.

Qualifications

• Proven agency experience in paid media management.
• Strong hands-on Google Ads and Meta Ads expertise.
• Confident GA4 and Google Tag Manager skills.
• Analytical mindset with data-driven insights.
• Commercial awareness with ROI focus.
• Self-motivated with ownership mindset.
• Clear client communication in meetings and writing.
• Bonus points for Merchant Center and Shopping feeds or SQL/BigQuery.

Responsibilities

• Own paid search and paid social for key client accounts.
• Translate client objectives into campaign plans, budgets and tests.
• Build, manage and optimize campaigns daily.
• Set up, test and troubleshoot conversion tracking in GA4 and GTM.
• Analyze data to identify leads and sales drivers and present recommendations.
• Be the main day-to-day contact for clients and present results monthly.
• Collaborate with offline media to integrate digital plans.
• Propose new platforms and automation ideas to improve efficiency.

Skills

Paid media management

Google Ads

Meta Ads

GA4

Google Tag Manager

Analytics

Client communication

Proactive mindset

Job description

Walker and Sloan are proud to be partnering with a well known Integrated Performance Marketing Agency in Huddersfield as they are keen to bring on board a talented Senior Paid Media Manager to the team on a full time basis.

Salary: Between £50k to £60k

Location: Huddersfield (3 days in HQ)

About us:

We're an integrated growth and marketing partner, working with ambitious brands to drive real commercial outcomes across performance, brand and strategy. Established in 2010, we've built a loyal and diverse client base over the years. Several of our clients and colleagues have been with us for more than ten years. We're proud of those relationships, and the agency we've built around them.

What you'll be doing:

• Owning the paid search and paid social activity across a portfolio of key client accounts.
• Turning client objectives into campaign plans, budgets and a clear set of tests.
• Building, managing and optimising campaigns day to day, keeping performance and spend on track.
• Setting up, checking and troubleshooting conversion tracking in GA4, Google Tag Manager and the ad platforms.
• Digging into campaign, website and client data to find what's driving leads and sales, and turning it into clear recommendations.
• Being the main day-to-day contact for your clients, and taking them through results each month: what happened, why, and what we'll do next.
• Working alongside colleagues in offline media, so digital works as part of the wider media plan.
• Bringing new ideas to the table, from testing new platforms and formats to using automation and AI to work smarter.

What we're looking for:

• Proven experience managing paid media within an agency (Paid Media Manager, Performance Media Manager, Senior PPC or Paid Social Manager, or equivalent).
• Strong hands-on expertise in Google Ads and Meta Ads , with a track record of improving results for clients.
• Confidence with GA4 and Google Tag Manager: you can set up, test and troubleshoot conversion tracking yourself.
• An analytical mind: comfortable pulling data together, spotting what matters and explaining it simply.
• Commercial awareness: you measure success in client outcomes and return on investment.
• Self-motivated and proactive, with the confidence to take ownership of a problem and see it through.
• Clear, confident client communication, in meetings and in writing.
• Bonus points for Merchant Center and Shopping feeds, enhanced conversions or offline conversion imports, Meta Conversions API, server-side tagging, or SQL/BigQuery.
• Competitive salary of £50,000-£60,000, depending on experience.
• Ownership of some of our most important client accounts, with the freedom to make decisions on them.
• Work directly with our senior leadership team, with no layers in between.
• Access to our in-house tracking, reporting and dashboard tools, and the chance to help shape how we use them.
• Integrated work across digital and offline media, so you see how the whole plan fits together.
• A genuinely stable culture with client and staff retention rates most agencies would envy.
• Flexible hours built around real life, not just the 9-to-5.
• A real next step: as the paid team grows, there's room to step up and lead it.