Senior Paid Media Manager

JR United Kingdom; Slough; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading digital marketing agency based in London is seeking a Senior Paid Media Manager. This full-time role involves strategizing and implementing effective paid media campaigns, managing multiple client accounts, and contributing to team development. The ideal candidate will have a robust background in paid media, ensuring client satisfaction and business growth.

Qualifications

• Proven experience in managing paid media campaigns.
• Strong analytical skills and ability to forecast strategies.
• Ability to inspire and develop team members.

Responsibilities

• Develop paid media strategies aligned with client KPIs.
• Evaluate and optimize paid media performance.
• Collaborate with team to achieve financial targets.

Skills

Paid Media Strategy

Performance Optimization

Client Relationship Management

Team Development

Market Trends Analysis

Job description

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Walker and Sloan are proud to be working exclusively with an integrated digital marketing agency in London. Due to some great growth, they are now seeking a Senior Paid Media Manager to join them on a full-time basis.

Up to £65k

Hybrid - 4 days in London HQ

The Role:

As a Senior Paid Media Manager, you’ll play a vital role in delivering and growing our paid media services to clients. You’ll be responsible for strategy and implementation of paid media activities, with opportunities to develop world-class campaigns that meet client KPIs.

You’ll work directly with the Head of Paid Media, other department heads, Client Managers, and Directors. You’ll manage multiple clients across industries, delivering high standards and helping shape pitches to win new business. Staying updated on industry trends will be crucial for your success.

You will also contribute to building the knowledge and skills of your team, clients, and the wider agency, emphasizing the importance of paid media in marketing strategies.

Responsibilities:

• Develop and forecast paid media strategies aligned with client KPIs, managing day-to-day delivery within budget.
• Evaluate and optimize paid media performance, making proactive recommendations for improvement.
• Collaborate with Client Managers and Directors to ensure accounts meet strategic and financial targets, managing budgets and activities for ROI.
• Report on paid media activities and contribute to quarterly reviews to demonstrate value and optimize campaigns.
• Partner with data and content teams to enhance landing page conversions.
• Pitch and secure new work by building relationships, writing proposals, and advocating for paid media services.
• Stay informed about emerging tools, technologies, and legislation affecting paid media.
• Support less experienced team members in their development.

Success:

You will bring innovative ideas and perspectives, inspiring the team and clients about paid media’s value. Your campaigns will outperform expectations, and your expertise will be recognized internally and externally, contributing to new business growth and client satisfaction. Key performance indicators include client feedback, campaign performance, profitability, and revenue growth opportunities.