Senior Paid Media Manager

Flight Centre Travel Group; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Flight Centre Travel Group seeks a Senior Paid Media Manager to lead their paid media strategy across various channels. The role demands significant experience in both digital and offline marketing, with the goal of enhancing brand awareness, driving sales, and maximizing marketing ROI. With a great culture and numerous benefits, this is an exciting opportunity for experienced marketing professionals.

Benefits

Exclusive Travel Discounts

Career Development Opportunities

Vibrant Culture & Social Events

Active Hour for Wellbeing

Comprehensive Health Cash Plan

Health & Wellbeing Challenges

Financial Wellbeing Support

Company-matched Charitable Donations

Excellent Pension Scheme

Salary Sacrifice Benefits

Qualifications

• Minimum 5-8 years of experience in paid media.
• Experience in a similar role within the travel industry is preferred.
• Expertise in multi-channel marketing strategies.

Responsibilities

• Lead the paid media strategy across digital channels.
• Provide oversight on offline channels and investment decisions.
• Drive e-commerce sales and increase marketing effectiveness.

Skills

Analytical skills

Problem solving

Communication

Education

Degree in Marketing

Degree in Business Administration

Tools

Google Analytics

Job description

About Flight Centre Travel Group

Flight Centre Travel Group is one of the world’s largest travel companies with over 12,000 employees globally - who we call ‘Flighties’. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. When, we say we’re a great place to work, we have the proof to back it up. Over the past 12 years we’ve been voted a ‘Great Place to Work’ including one of the Best Workplaces for Wellbeing and Best Workplaces for Women. Together, we live and breathe our number one philosophy, our people, and turn up each day driven by our purpose to open up the world for those who want to see. Put simply, we’re a bunch of travel lovers looking for more travel lovers to join our family.

About the role

The purpose of the Senior Paid Media Manager is two prong:

1.To lead the Flight Centre paid media strategy across digital channels, and,

2. To adopt an advisory position on offline channels ensuring you have oversight of all investment decisions and campaign activity.

Online channels include (not exhaustive) PPC, paid social, display, YouTube, radio, affiliates and VOD. Offline channels include OOH, Radio and Press. We need to spend smartly while ensuring we reach, engage, and convert customers at every stage of the funnel in order to meet overall marketing ROI and achieve business goals.

This role plays a pivotal role in increasing awareness/consideration as well as driving e-commerce sales (later when we launch eComm in market), enquiry/leads, customer acquisition, increasing conversion rates and maximizing marketing efficiency.

About you

• Minimum 5-8 years of experience in paid media (digital and offline) or related field.
• You have a degree in Marketing, Business Administration, or a related field.
• Experience in a similar role within the travel industry is preferred.
• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media, as well as other emerging digital and traditional media channels.
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
• You are a highly goal-oriented individual and have excellent communication skills.
• You are open-minded, curious, and a strong problem solver. Work should be testing at times but also fun, we believe in bringing your whole self to work.

What's in it for you

• Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
• Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
• Vibrant Culture & industry-renowned social events: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
• Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
• Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
• Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
• Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
• And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.

Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.

We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at [e-mail].

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