Senior Paid Media Manager

From The Fields; Manchester; Remote; GBP 40,000 - 70,000; Full time

Job summary

An established industry player in the events sector is seeking a dynamic Senior Paid Media Manager to join their team. This role involves planning and executing digital strategies for exciting light trail campaigns, aimed at achieving significant ticket sales. The ideal candidate will have extensive experience in managing large budgets and campaigns across various digital channels, utilizing data analytics to drive decision-making. This is a fantastic opportunity to contribute to high-profile events while working in a collaborative and creative environment. If you have a passion for outdoor arts and a proven track record in paid media, this could be the perfect fit for you!

Qualifications

• 5+ years experience in paid media, managing large-scale campaigns.
• Proficient in Google Ads, Bing Ads, Meta Ads, and analytics tools.

Responsibilities

• Develop and execute paid search and social campaigns for light trails.
• Analyze data to optimize campaign performance and maximize ROI.

Skills

Paid Media Management

Data Analysis

Digital Marketing

A/B Testing

Budget Management

Strategic Thinking

Team Management

Problem Solving

Tools

Google Ads

Bing Ads

Meta Ads

Google Analytics

Adobe Analytics

Google Tag Manager

Job description

Direct message the job poster from From The Fields

Marketing, Communications and Charity Coordinator for some of the UK's leading Christmas Light Trails | Freelance Artist Liaison

Location: Remote or in-office working optional (our offices are based in Manchester).

About the Company:

From the Fields is a multi-award winning events organisation (Promoter of the Year 2022 & 2024 Access All Areas, Best Music Promoter 2022 Event Production Awards), curating events such as Kendal Calling, Bluedot, Christmas at Bute Park, Northern Lights (Newcastle & Leeds), Arts by the Sea, and Festival of the Sky, spanning the arts and music industry.

In 2025 From the Fields Ltd is set to grow its Light trails portfolio. We’re looking for an experienced Senior Paid Media Manager to work with us as an integral part of the team, on a full-time basis, working directly with the Senior Marketing Manager.

Our inaugural light trail, Christmas at Bute Park, is set in the heart of the Welsh capital Cardiff and has become the largest light trail outside of London, selling out for the past four years. In 2023 we launched Northern Lights Newcastle, selling over 100K tickets in its inaugural year, and in 2023 we launched Northern Lights Leeds, selling over 115K tickets.

We are looking for a Senior Paid Media Manager to help us grow this exciting part of the business – someone with a passion for light trails and outdoor arts, who is committed to delivering events of outstanding quality.

About the Role:

We are looking for a data-driven and dynamic Senior Paid Media Manager, who will be responsible for the planning, developing and implementing the digital strategy across 3-4 light trail campaigns, with a minimum target of 100K tickets per trail.

Summary of Responsibilities:

• Develop and execute paid search and paid social campaigns for our light trail events.
• Work with data and analytics tools to collect, analyse and interpret data, identify trends, and make data-driven decisions.
• Conduct A/B testing and other experimentation techniques to optimize campaign performance.
• Own budgets, bidding strategies and performance optimization to maximize ROI.
• A deep understanding of digital marketing tactics across multiple digital advertising channels.
• Experience managing large budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.
• Oversee campaign performance across all digital channels.
• Stay on top of new and emerging industry trends, technologies, and platform advancements.
• Prepare and present data insights.

Essential to the Role:

• Availability from March 25.
• At least 5 years of experience in paid media, including Paid Search and Paid Social, including Google Ads, Bing Ads, and Meta Ads.
• Experience of successfully managing large-scale paid media campaigns, with a proven record of ticket sales.
• Google Analytics, Adobe Analytics, and Google Tag Manager experience.
• Working knowledge of bid management and ad-serving platforms.
• Excellent research and analytical skills.
• Ability to think strategically, anticipate and problem solve.
• Ability to meet deadlines under pressure.
• Ability to multitask and thrive in a fast-paced environment.
• Experience managing a small team.

How to Register Interest?

If you feel you are a good fit for our Senior Paid Media Manager role then please email your CV and a short covering letter to [e-mail] with SENIOR PAID MEDIA MANAGER VACANCY in the title of the email. Please ensure your email fits the below guidelines:

• CV - No more than 2 sides of A4.
• Short covering letter - No more than 300 words. Additionally, you may include links to articles, marketing campaigns or any previous work.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Events Services