Head of Paid Media

FS1 Recruitment - Marketing, Creative, Digital, Finance, HR, Sales, Admin; Lancashire; Remote; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Annual bonus 10%

Pension

25 days leave

Wellness days

Birthday day off

Flexible work

Fully remote

Professional development

Job summary

FS1 Recruitment is seeking a Head of Paid Media to lead performance marketing for a fast-paced B2B agency client on a permanent basis. The role centers on senior client leadership, team management, and strategic direction for paid media initiatives.

You will drive strategy across LinkedIn Ads and Google Ads, coaching a growing team, and leveraging AI-enabled tools to optimize outcomes. This role offers fully remote work with flexible arrangements.

Qualifications

• Extensive B2B paid media experience in an agency setting.
• Proven ability to manage large media budgets and improve pipeline metrics.
• Experience with Enterprise and high-growth SaaS clients.
• Strong leadership and coaching skills.
• Adept with LinkedIn Ads and Google Ads.

Responsibilities

• Lead the performance function with a primary focus on paid media across LinkedIn Ads, Google Ads, and emerging channels.
• Set and maintain high standards for campaign architecture, targeting, creative testing, bidding, and measurement.
• Drive strategic direction on priority accounts, leading quarterly business reviews and defining future outlooks.
• Manage a team of performance directors, leads, and growth marketers, providing coaching and development.
• Ensure proactive performance management using AI-enabled systems to optimize client outcomes.

Skills

B2B paid media

Agency experience

Budget management

SaaS marketing

Team leadership

LinkedIn Ads

Google Ads

Tools

HubSpot

Salesforce

Marketing automation

Job description

Are you a dynamic leader with a passion for performance marketing and a knack for strategic thinking? Our client is seeking a Head of Paid Media to join their team on a permanent basis. This role offers an exciting blend of senior client leadership, team management, operational ownership, and strategic direction. If you thrive in a fast-paced environment and are ready to take the reins of a performance-driven B2B marketing agency, this could be the perfect fit for you.

Key Duties and Responsibilities:

• Lead the performance function with a primary focus on paid media across LinkedIn Ads, Google Ads, and emerging channels.
• Set and maintain high standards for campaign architecture, targeting, creative testing, bidding, and measurement.
• Drive strategic direction on priority accounts, leading quarterly business reviews and defining future outlooks.
• Manage a team of performance directors, leads, and growth marketers, providing coaching and development.
• Ensure proactive performance management using AI-enabled systems to optimize client outcomes.

Skills and Experience:

• Extensive experience in B2B paid media and demand generation, with agency-side experience essential.
• Proven track record managing substantial media budgets with demonstrable improvements in pipeline generation metrics.
• Strong background working with Enterprise and high-growth SaaS clients.
• Experience leading a performance team and contributing to or owning go-to-market and demand-gen strategies.
• Advanced proficiency in LinkedIn Ads and Google Ads; knowledge of HubSpot, Salesforce, and marketing automation platforms is advantageous.

Company Benefits:

• Competitive salary with a 10% annual bonus, paid quarterly.
• Pension
• 25 days annual leave plus bank holidays
• Wellness days and birthday day off
• Flexible working arrangements and early finish on Fridays
• Professional development opportunities
• Fully rmemote