Senior paid media executive

Elevation Recruitment Group; Wakefield; Hybrid; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Hybrid working (3 days in office)

Flexible working times

Social events

Health and wellbeing initiatives

Job summary

Elevation Recruitment Group in Wakefield is seeking a Senior Paid Media Executive to drive paid search and paid social campaigns across multiple websites. You will optimise how we invest in Google, Microsoft, Meta, Pinterest and TikTok ads to maximise ROI, while balancing budgets and delivering measurable performance.

The role requires a data-driven mindset, hands-on campaign management, and the ability to operate in a fast-paced e-commerce environment with hybrid working arrangements.

Qualifications

• Experience in planning and managing paid media campaigns with a data-driven approach.
• Strong ROI focus and ability to optimise across multiple channels.
• Experience with search and social bidding platforms.

Responsibilities

• Direct paid search strategy and campaign management in line with company objectives, driving market share growth while maintaining effective sales reserve budgets and PPC spend ratios.
• Managing and optimising campaigns across multiple Search and Shopping platforms, including Google Ads and Microsoft Ads, while driving remarketing and upper-funnel prospecting through paid social channels.
• The right candidate would be expected to manage the above across multiple domains covering both retail and B2C.
• Manage cross-channel campaign alignment to prevent audience overlap and optimise budget efficiency across platforms.
• Identify new target groups through keyword and audience research, developing suitable new campaigns.
• Build and optimise new and existing campaigns to effectively target newly launched products.
• Lead regular SQR analysis across multiple campaigns, implementing negative keyword strategies and refining campaign structures to improve relevance, efficiency, and overall performance.
• Optimise campaign performance through A/B testing of ad copy, creative assets, landing pages, and shopping feeds.
• Manage shopping feeds to optimise performance through product selection, ad titles, and imagery.
• Develop and maintain comprehensive PPC and eCommerce reporting to support data-driven decision-making across the business.
• Manage weekly and monthly work in progress trackers to ensure alignment with business objectives.
• Providing effectively structured and presented updates into line manager.

Tools

Google Ads

Microsoft Ads

Meta Ads

Pinterest Ads

TikTok Ads

Job description

Role: Senior Paid Media Executive- Wakefield

Hours: Monday- Friday 40 hours per week

• Hybrid Working 3: days in office
• Flexible Working Times
• Social events
• Health and wellbeing initiatives

Position Overview:

Elevation Recruitment are partnering with a fast growing e-commerce retailer.

Unlike many online competitors, they design and manufacture our own products right here in the UK.

With a marketing investment exceeding £10 million annually and a growing team of around 300 colleagues, we are a data-driven, performance-focused business with significant scale and momentum. As we enter the next phase of our growth, we have ambitious plans to further expand our digital presence and performance marketing capabilities.

We're now looking for a talented and driven Paid Media Executive to join our team someone who is excited by growth, thrives in a fast-paced environment, and wants to play a key role in shaping the next chapter of our success.

Job Summary

Working across a portfolio of websites, our Paid Media Executive will be a data-driven digital marketing professional responsible for managing and optimising paid advertising campaigns to drive targeted traffic and maximise return on investment (ROI). This will include both Paid Search (e.g., Google and Microsoft Bing Ads) and Paid Social (e.g., Meta, Pinterest and TikTok Ads) to ensure a cohesive biddable media strategy, while working within our business budgets and KPI metrics.

Responsibilities:

• Direct paid search strategy and campaign management in line with company objectives, driving market share growth while maintaining effective sales reserve budgets and PPC spend ratios.
• Managing and optimising campaigns across multiple Search and Shopping platforms, including Google Ads and Microsoft Ads, while driving remarketing and upper-funnel prospecting through paid social channels.
• The right candidate would be expected to manage the above across multiple domains covering both retail and B2C.
• Manage cross-channel campaign alignment to prevent audience overlap and optimise budget efficiency across platforms.
• Identify new target groups through keyword and audience research, developing suitable new campaigns.
• Build and optimise new and existing campaigns to effectively target newly launched products.
• Lead regular SQR analysis across multiple campaigns, implementing negative keyword strategies and refining campaign structures to improve relevance, efficiency, and overall performance.
• Optimise campaign performance through A/B testing of ad copy, creative assets, landing pages, and shopping feeds.
• Manage shopping feeds to optimise performance through product selection, ad titles, and imagery.
• Develop and maintain comprehensive PPC and eCommerce reporting to support data-driven decision-making across the business.
• Manage weekly and monthly work in progress trackers to ensure alignment with business objectives.
• Providing effectively structured and presented updates into line manager.