Senior Omnichannel Analytics Lead

twentysix; New York; On-site; GBP 66,000 - 96,000; Full time

Job summary

Real Chemistry is seeking an experienced Senior Analyst, Beyond Insights (Omnichannel Analytics) to scale our BI practice for media and omnichannel clients through advanced analytics and attribution modeling. You will craft analyses to answer clients’ key questions and present findings to senior stakeholders.

Based in the United States (remote option allowed) and reporting to the Director, Beyond Insights, you will integrate data from multiple sources into Tableau dashboards and client-facing

Qualifications

• Bachelor’s or advanced degree in Data Science, Statistics, Computer Science, Business, Finance, Economics, Marketing, or a related field.
• 5+ years of experience in business intelligence/advanced analytics/data analytics working closely with data.
• Pharmaceutical media and marketing experience, with hands-on exposure to HCP and/or consumer omnichannel campaigns.
• Experience with statistical and general-purpose programming languages for data analysis, including the development of algorithms leveraging SQL, R or Python.
• Experience working with relational databases and with Snowflake or Databricks.
• Experience with visualization tools/packages such as Tableau or PowerBI, and with creating dashboards.
• Experience with reporting in media tools like Google Campaign Manager, Doubleclick Campaign Manager and Adobe Experience Manager.
• Experience building reports in Google Slides or Microsoft PowerPoint for presentations to senior clients externally or to senior internal stakeholders.
• Formal training/education in quantitative/data analysis, and an understanding of causal inference.
• Understanding of visual information design principles.
• Knowledge of agile principles/project management and experience with agile tools and methodologies

Responsibilities

• Build, manage, and deliver time-based performance reporting for media and omnichannel campaigns (weekly, monthly, quarterly, and annual reporting)
• Integrate media, channel, and partner data sources into Tableau dashboards and client-facing performance reports
• Conduct data exploration, cleaning, analysis, visualization, and mining across structured media and marketing data sources
• Develop quantitative analyses, predictive models, and attribution approaches that explain how media programs are performing and where to optimize
• Craft analyses and insights that answer clients’ key business questions, and present findings directly to client and internal stakeholders
• Partner with media, strategy, data engineering, and marketing technology teams on measurement methodology and campaign execution

Skills

BI analytics

Data visualization

Causal inference

Agile PM

Client communication

Education

Data science/CS/Statistics degree

Tools

SQL

Python

R

Snowflake

Databricks

Tableau

PowerBI

GCM/Campaign Manager

DoubleClick

Adobe Experience Manager

Job description

Real Chemistry is seeking an experienced Senior Analyst, Beyond Insights (Omnichannel Analytics) to scale our BI practice for media and omnichannel clients through advanced analytics and attribution modeling. You will craft analyses to answer clients’ key questions and present findings to senior stakeholders.

Based in the United States (remote option allowed) and reporting to the Director, Beyond Insights, you will integrate data from multiple sources into Tableau dashboards and client-facing