Senior National Account Manager - Grocery

FMCG Exec; London; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

An exciting challenger brand in the drinks space is seeking a Senior National Account Manager to drive growth in UK grocery and B2B channels. This role is strategic and hands-on, ideal for an ambitious sales leader with a 'hunter' mentality. Key responsibilities include managing major grocery accounts and developing new partnerships, ensuring the brand's rapid growth trajectory continues.

Qualifications

• 5+ years in FMCG sales, with strong exposure to UK grocery retail and B2B.
• Proven track record of national account management and new business wins.
• Entrepreneurial and comfortable in high-growth environments.

Responsibilities

• Own and deliver the UK sales strategy for grocery and B2B channels.
• Negotiate commercial agreements and annual joint business plans.
• Collaborate cross-functionally with marketing, supply chain, and finance.

Skills

Commercial acumen

Negotiation

Relationship-building

Leadership

Job description

Senior National Account Manager - Grocery

Senior National Account Manager - Grocery

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Base pay range

Direct message the job poster from FMCG Exec

FMCG Recruitment Specialist | Marketing, Digital & Ecommerce

About the job

Our client is one of the most exciting challenger brands in the drinks space – bold, mission-led, and on a rapid growth trajectory. Built on a foundation of sustainability and great taste, they’re disrupting the category with premium products loved by both consumers and retailers. With strong momentum across the UK and growing demand from retail and B2B partners, they're becoming a standout name in FMCG – and the journey is just getting started.

As they expand further into grocery retail and other channels, they’re now looking for an ambitious sales leader to help scale their UK presence and take the brand to the next level.

The Role

As the new Senior National Account Manager, you’ll play a critical role in delivering ambitious growth targets in UK grocery while also supporting B2B opportunities. You’ll develop new partnerships and take full responsibility for executing the sales strategy. This role is both strategic and hands-on – ideal for a commercial operator who loves building relationships and spotting opportunities. A 'hunter' mentality is preferred for this ambitious challenger brand.

Key Responsibilities:

• Own and deliver the UK sales strategy for grocery and B2B channels
• Develop and ultimately manage big grocery accounts (e.g. Tesco, Sainsbury's and Asda)
• Lead new business development with regional and national buyers
• Negotiate commercial agreements and annual joint business plans
• Collaborate cross-functionally with marketing, supply chain, and finance
• Analyse performance data and provide actionable insights to optimise growth
• Represent the brand at customer meetings, trade shows, and key events

The successful UK Sales Lead will have:

• 5+ years in FMCG sales, with strong exposure to UK grocery retail and B2B
• Proven track record of national account management and new business wins
• Strong commercial acumen with negotiation and forecasting experience
• Entrepreneurial, target-driven, and comfortable in a scale-up or high-growth environment
• Excellent communication, relationship-building, and leadership skills

Salary: Up to £65,000 + typical benefits

Location: Hybrid - 1/2 days in the office

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Sales, and Management

• Industries

  Food and Beverage Services, Food and Beverage Retail, and Food and Beverage Manufacturing

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