Senior Multi-Channel Fundraising Acquisition Lead

Royal British Legion; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

28 days annual leave (plus bank hols)

Enhanced parental leave

Generous pension contributions 6–10%

Flexible working options

Employee Assistance Programme

Learning & development opportunities

Volunteer opportunities

Travel loans / Cycle to Work

Job summary

The Royal British Legion is seeking a senior leader to shape mass fundraising acquisition across digital, TV, face‑to‑face and broader campaigns. You will drive growth, investment priorities and performance, while aligning supporter journeys with product, planning, digital, brand and fundraising teams.

You will lead and develop a team of acquisition managers and officers, using insights and commercial judgment to maximise impact and ensure consistency across channels.

Qualifications

• Lead multi‑channel acquisition strategy across mass fundraising, driving growth and income.
• Set clear direction on investment, priorities and performance across campaigns and channels.
• Work closely with product, planning, digital, brand and fundraising teams to align activity and supporter journeys.
• Lead, develop and support a team of acquisition managers and officers to deliver strong performance.
• Use insight, data and commercial judgment to improve decision‑making and campaign effectiveness.
• Build strong stakeholder and agency relationships to deliver joined‑up, high‑impact work.

Responsibilities

• Lead and shape multi‑channel acquisition strategy across mass fundraising, driving growth and income.
• Set clear direction on investment, priorities and performance across campaigns and channels.
• Work closely with product, planning, digital, brand and fundraising teams to align activity and supporter journeys.
• Lead, develop and support a team of acquisition managers and officers to deliver strong performance.
• Use insight, data and commercial judgement to improve decision‑making and campaign effectiveness.
• Build strong stakeholder and agency relationships to deliver joined‑up, high‑impact work.

Job description

The Royal British Legion is seeking a senior leader to shape mass fundraising acquisition across digital, TV, face‑to‑face and broader campaigns. You will drive growth, investment priorities and performance, while aligning supporter journeys with product, planning, digital, brand and fundraising teams.

You will lead and develop a team of acquisition managers and officers, using insights and commercial judgment to maximise impact and ensure consistency across channels.