Fundraising Senior Acquisition Manager

British Legion; Greater London; Hybrid; GBP 54,000 - 60,000; Full time

Benefits offered by this job

28 days paid holiday

Enhanced maternity/paternity/adoption

Generous pension contributions

Flexible working options

Employee Assistance Programme

Learning and development courses

Volunteer opportunities

Travel loans and Cycle to Work

Job summary

The Royal British Legion is seeking a senior leader to shape mass fundraising acquisition across digital, TV, face-to-face and wider campaigns. You’ll define the strategy, invest where it matters and drive growth, ensuring activity is joined up, commercially focused and capable of converting engagement into supporters at scale.

You’ll build and lead a team of acquisition managers and officers, partner with product, planning and brand teams, and use insight to improve performance.

Qualifications

• Senior leadership experience in mass fundraising or marketing.
• Proven ability to set investment priorities across campaigns.
• Experience leading acquisition teams and agencies.
• Strong data-driven decision making and insight use.
• Excellent stakeholder relationship skills.

Responsibilities

• Lead and shape multi-channel acquisition strategy across campaigns.
• Set direction on budgets, priorities and performance.
• Collaborate with product, planning, digital and fundraising teams.
• Develop and manage a high-performing acquisition team.
• Use insight to improve campaign effectiveness.

Skills

Multi-channel strategy

Leadership

Budget management

Stakeholder management

Data-driven decision making

Job description

£54,000 to £60,000 (Inclusive of London Supplement)

This is a senior leadership role at the heart of our mass fundraising acquisition activity, responsible for shaping how new supporters are brought into the organisation and how we turn early engagement into long term relationships. You’ll lead across multiple channels including digital, TV, face to face and broader campaign activity, making sure everything is joined up, commercially strong, and working towards clear growth outcomes. The role is about creating clarity in complexity bringing structure, focus and consistency to how we attract and convert new supporters at scale.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You’ll define and drive acquisition strategy, making confident decisions on where to invest, what to prioritise, and how to improve performance across campaigns and channels. Working closely with colleagues across product, planning, digital, brand and fundraising, you’ll ensure activity is insight-led, consistent and commercially effective. Alongside this, you’ll lead and develop a team of acquisition managers and officers, creating structure, focus and the right environment for strong performance.

What we’re looking for from you

• Lead and shape multi-channel acquisition strategy across mass fundraising, driving growth and income
• Set clear direction on investment, priorities and performance across campaigns and channels
• Work closely with product, planning, digital, brand and fundraising teams to align activity and supporter journeys
• Lead, develop and support a team of acquisition managers and officers to deliver strong performance
• Use insight, data and commercial judgement to improve decision-making and campaign effectiveness
• Build strong stakeholder and agency relationships to deliver joined-up, high-impact work
• Manage budgets and resources effectively to ensure value and impact

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

Employee benefits include -

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to v olunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

If you require th e job advert orjob description in an alternative format, pleasecontact0808 802 8080.

About Us

Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten.

As the UK's largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required .

We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.

Visit our Careers Page to discover more about the Royal British Legion, including our departments, employee benefits, values, candidate guidance, and the strategy that underpins our work and impact.

£54,000 to £60,000 (Inclusive of London Supplement)

Membership, Armed Forces & Community Engagement

£61,162 to £67,958 per annum FTE pro rata (£48,929.60 to £54,366.40 per annum for 28 hours per week)

Cheshire, Homebased (Regional), Shropshire