Senior Legacy & In Memory DM Campaign Lead

Confidential; Greater London; Hybrid; GBP 52,000 - 72,000; Full time

Benefits offered by this job

28 days annual leave + 8 public hols

Generous pension contributions - up to

Employee Assistance Programme

Health & wellbeing benefits

Season ticket loans

Job summary

Battersea Dogs & Cats Home is seeking a Senior Legacy & In Memory Direct Marketing Officer to shape and grow our Legacy and In Memory fundraising. You’ll manage multi-channel campaigns to recruit and retain legacy donors and drive income for the charity.

You’ll lead planning, budgeting, and evaluation of direct marketing activity, collaborate with internal teams and external suppliers, and ensure campaigns align with fundraising standards.

Qualifications

• Proven experience planning, implementing and evaluating direct marketing campaigns across multiple channels.
• Ability to brief and evaluate DM campaigns and analyse results to drive future activity.
• Experience negotiating with suppliers and managing internal/external relationships.
• Strong written English and numerical skills with MS Office proficiency.

Responsibilities

• Deliver and oversee multi-channel direct and wider marketing campaigns to recruit and attract Legacy and In Memory donors.
• Plan, implement and evaluate direct marketing campaigns; analyse results and apply learnings.
• Collaborate with internal teams and external suppliers to achieve positive outcomes and manage budgets.
• Apply Direct Marketing principles in a fundraising environment and manage workload across multiple priorities.

Skills

Direct Marketing planning

Campaign evaluation

Budgeting

Data segmentation

Copywriting

Stakeholder management

Project management

Tools

Salesforce database

Job description

Battersea Dogs & Cats Home is seeking a Senior Legacy & In Memory Direct Marketing Officer to shape and grow our Legacy and In Memory fundraising. You’ll manage multi-channel campaigns to recruit and retain legacy donors and drive income for the charity.

You’ll lead planning, budgeting, and evaluation of direct marketing activity, collaborate with internal teams and external suppliers, and ensure campaigns align with fundraising standards.