Senior Mobile Marketing Analytics Lead

BettingJobs; England; On-site; GBP 45,000 - 60,000; Full time

Job summary

A well-established iGaming brand is seeking a Marketing Data Analyst (Mobile) to join their London team. The role involves analysing mobile marketing performance, supporting campaign optimization, and building dashboards using tools like Tableau and Power BI. Candidates should have over 4 years of experience in mobile marketing analytics, strong analytical skills, and the ability to communicate technical insights clearly. Experience in the iGaming sector is a plus.

Qualifications

• 4+ years' experience in mobile or in-app marketing analytics.
• Proven experience analysing datasets from multiple channels.
• Strong analytical and problem-solving skills.

Responsibilities

• Analyse mobile marketing performance across channels.
• Support campaign optimisation and budgeting.
• Build and maintain marketing performance dashboards.

Skills

Data-driven mobile marketing analytics

Analysing complex datasets

Building dashboards

Communication skills

Problem-solving skills

Tools

Tableau

Power BI

Appsflyer

Google Data Studio

Job description

A well-established iGaming brand is seeking a Marketing Data Analyst (Mobile) to join their London team. The role involves analysing mobile marketing performance, supporting campaign optimization, and building dashboards using tools like Tableau and Power BI. Candidates should have over 4 years of experience in mobile marketing analytics, strong analytical skills, and the ability to communicate technical insights clearly. Experience in the iGaming sector is a plus.