Senior Marketing Analytics Lead

Tempcover; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

10% discretionary yearly bonus

Hybrid working approach

Employer matching pension contributions

£300 Work from Home budget

Excellent parental leave policies

25 days holiday

Private medical cover

Learning and training budget

Electric vehicle and cycle to work schemes

Job summary

A dynamic insurance firm in Greater London seeks a Lead Marketing Analyst to enhance marketing performance and drive business revenue. The ideal candidate will have advanced analytics experience, excellent SQL skills, and proficiency in data visualization tools. You'll be responsible for building measurement frameworks, refining attribution models, and analyzing marketing data to provide actionable insights. This role supports a hybrid working approach and offers competitive compensation, including bonuses and comprehensive benefits.

Qualifications

• Advanced Analytics experience in Marketing Analytics and Performance is required.
• Excellent SQL and data manipulation skills are crucial.
• Strong experience with data visualization tools is essential.

Responsibilities

• Own the measurement framework connecting marketing investment to revenue.
• Build a single source of truth for marketing performance.
• Develop and refine attribution models.

Skills

Marketing Analytics

SQL

Data manipulation

Data visualization (Tableau, Looker, PowerBI)

Commercial acumen

Marketing fluency

Fast decision making

Tools

Google BigQuery

Python

R

Git

dbt

Job description

A dynamic insurance firm in Greater London seeks a Lead Marketing Analyst to enhance marketing performance and drive business revenue. The ideal candidate will have advanced analytics experience, excellent SQL skills, and proficiency in data visualization tools. You'll be responsible for building measurement frameworks, refining attribution models, and analyzing marketing data to provide actionable insights. This role supports a hybrid working approach and offers competitive compensation, including bonuses and comprehensive benefits.