Senior Media Strategist: Full-Funnel, Data-Driven Growth

Advocate Group; Slough; On-site; GBP 70,000 - 110,000; Full time

Job summary

Advocate Group is seeking a senior media strategist to own and evolve the annual, cross-brand media plan in the UK. You will lead end-to-end planning, investment, and governance while partnering with a leading agency to drive best-in-class activation and optimisation.

You will apply data-led insights to optimise performance across the full funnel, build audience strategies, and influence senior stakeholders including Marketing Directors and the GM.

Qualifications

• Proven experience developing cross-channel full-funnel media strategies.
• Strong understanding of brand-building and performance marketing across the full funnel.
• Experience within FMCG, retail or luxury consumer brands.
• Background gained either agency-side (ideally within a large network agency) or client-side.
• Strong understanding of the UK media landscape.
• Excellent stakeholder management skills with the ability to influence senior leaders.
• Commercially minded with experience managing significant media budgets.
• Passionate about using data and insights to optimise media performance.

Responsibilities

• Own and develop the annual media strategy across multiple brands.
• Lead end-to-end media planning, investment and budget management.
• Partner with a leading media agency to deliver best‑in‑class planning, activation and optimisation.
• Act as the internal media expert, educating and influencing marketing teams on media strategy and effectiveness.
• Develop audience strategies and drive data‑led decision‑making through marketing mix modelling and performance insights.
• Build strong relationships with key media partners, including Meta and Google.
• Oversee campaign governance, media processes and asset management.
• Deliver integrated full‑funnel media campaigns across brand and performance channels.
• Partner with senior stakeholders including Marketing Directors, the General Manager and cross‑functional teams.
• Identify new opportunities to improve media effectiveness and continuously evolve ways of working.

Skills

Full-funnel strategy

Budget management

Stakeholder management

Data-driven insights

UK media landscape

Job description

Advocate Group is seeking a senior media strategist to own and evolve the annual, cross-brand media plan in the UK. You will lead end-to-end planning, investment, and governance while partnering with a leading agency to drive best-in-class activation and optimisation.

You will apply data-led insights to optimise performance across the full funnel, build audience strategies, and influence senior stakeholders including Marketing Directors and the GM.