Retail Media Strategy Lead for Growth & ROI

Advocate Group; Slough; On-site; GBP 60,000 - 90,000; Full time

Job summary

The Advocate Group, a leading recruitment partner in the UK, is seeking a Retail Media Manager to own retail media strategy across key UK retail partners and to establish governance and capability.

You will work closely with brand teams, retailer networks and agency partners to optimise investment, evaluate proposals, monitor campaign performance, and lead test-and-learn initiatives to improve ROI and alignment with the broader media strategy.

Qualifications

• Proven experience in retail media and e-commerce marketing.
• Strong understanding of retailer media networks and the retail media landscape.
• Experience gained either agency-side or client-side.
• Agency experience within e-commerce or retail media would be highly advantageous.
• Excellent stakeholder management and communication skills.
• Confidently influencing senior stakeholders and constructively challenging retailer recommendations.
• Commercially minded with experience managing media budgets and measuring campaign performance.
• Self-motivated and comfortable working autonomously as the retail media subject matter expert.

Responsibilities

• Own and develop the retail media strategy across key UK retail partners.
• Manage relationships with retailer media networks, agency partners, and internal stakeholders.
• Allocate and optimise retail media budgets to maximise commercial return.
• Develop retail media playbooks, processes, and governance.
• Ensure retail media activity aligns with the broader media strategy.
• Evaluate and challenge retailer media proposals to drive greater effectiveness and ROI.
• Establish clear governance around retail media investment and spend classification.
• Monitor campaign performance, reporting insights, and recommendations to marketing and commercial teams.
• Lead test-and-learn initiatives to continuously improve retail media performance.
• Build retail media capability across the business by sharing knowledge and best practices.
• Partner closely with brand teams to influence retail media planning and investment decisions.
• Collaborate with key retail partners.

Skills

Retail media experience

E-commerce marketing

Stakeholder management

Budget management

Campaign measurement

Test-and-learn

Autonomous working

Capability building

Job description

The Advocate Group, a leading recruitment partner in the UK, is seeking a Retail Media Manager to own retail media strategy across key UK retail partners and to establish governance and capability.

You will work closely with brand teams, retailer networks and agency partners to optimise investment, evaluate proposals, monitor campaign performance, and lead test-and-learn initiatives to improve ROI and alignment with the broader media strategy.