Senior Media Strategist – Fundraising & Growth (Remote)

Blue State; Greater London; Ibrido; GBP 65.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work flexibility

Hybrid in-office model (two days/week

Generous pension match

Descrizione del lavoro

Blue State is seeking a Senior Media Strategist to execute game-changing fundraising strategies and lead digital advertising campaigns with a focus on UK and global non-profits. You’ll translate client goals into media objectives, manage campaigns end-to-end, and present insights to drive optimization.

The role blends strategic thinking, creative experimentation, and analytical rigor, with a hybrid London-based work model and frequent collaboration across media, analytics, and design teams.

Competenze

• 6–8 years experience in a hands-on paid media planning and buying role using a mix of digital channels (Social, Search, Display, Video, Audio, etc)
• Demonstrated experience translating client business goals into cohesive media strategies and KPIs
• Experience working with non-profits, with fundraising and/or income objectives within paid media campaigns
• Ability to manage multiple clients and projects on time, within budget, and meet performance goals
• High proficiency with digital advertising platforms and measurement tools

Mansioni

• Build, manage, and optimize media campaigns across multiple platforms across paid social and paid search with programmatic elements
• Translate clients’ strategic visions into media objectives and KPIs to meet direct response, awareness, persuasion and advocacy goals
• Analyze performance data to identify optimization opportunities and generate reporting and insights
• Maintain a strong POV on measurement, attribution and conversion tracking to inform strategy and campaign management
• Lead client-facing interactions and collaborate with internal teams to deliver campaigns and experimental designs

Conoscenze

Paid media planning

Campaign optimization

Client management

Measurement & analytics

Non-profits fundraising

Strumenti

Google Ads

Facebook/Meta

Programmatic DSP

Google Analytics

Descrizione del lavoro

Blue State is seeking a Senior Media Strategist to execute game-changing fundraising strategies and lead digital advertising campaigns with a focus on UK and global non-profits. You’ll translate client goals into media objectives, manage campaigns end-to-end, and present insights to drive optimization.

The role blends strategic thinking, creative experimentation, and analytical rigor, with a hybrid London-based work model and frequent collaboration across media, analytics, and design teams.