Global Digital & Fan Experience Lead

McBride Sport; Greater London; On-site; GBP 110,000 - 170,000; Full time

Job summary

McBride Sport is seeking a Head of Digital & Fan Engagement to shape the digital fan experience across website, app, social channels and emerging platforms. You will own end-to-end digital fan journeys, partnering with tech and content teams to turn engagement into action.

The role requires strong app development oversight, data-driven optimization, and a track record of growing audiences and conversions. You will manage external partners, drive CRM and first-party data strategies, and lead

Qualifications

• Experience overseeing app development, user journeys and UX.
• Proven track record in digital conversion and audience growth.
• Strong analytics, testing and insight to drive performance.
• Background across social media and digital content.
• Understanding of CRM and first-party data.
• Experience managing agencies and tech partners.
• Excellent stakeholder and project management.

Responsibilities

• Own website development and partner management.
• Improve conversion across ecosystem using data and testing.
• Develop membership propositions and fan engagement programs.
• Shape social strategy around events with outcomes focus.
• Develop influencer strategy and audience reach.
• Partner with Commercial for digital activations.

Skills

App development

Digital analytics

Audience growth

Social media

CRM data

Agency management

Stakeholder mgmt

Job description

McBride Sport is seeking a Head of Digital & Fan Engagement to shape the digital fan experience across website, app, social channels and emerging platforms. You will own end-to-end digital fan journeys, partnering with tech and content teams to turn engagement into action.

The role requires strong app development oversight, data-driven optimization, and a track record of growing audiences and conversions. You will manage external partners, drive CRM and first-party data strategies, and lead