Senior Marketing Ops, Digital & AI Strategy (B2B)

Argus Media group; Greater London; Hybrid; GBP 150,000 - 190,000; Full time

Benefits offered by this job

Competitive salary and bonus scheme

Group pension scheme

Group healthcare and life assurance

Hybrid working (3 days in office)

25 days annual holiday

Season ticket travel loan

Cycle to work

Job summary

Argus Media is seeking a Head of Marketing Operations & Digital Marketing & AI to accelerate commercial growth through marketing ops excellence, digital transformation and data-driven decisions.

The role leads a global team and owns platforms, processes and analytics that support marketing-attributed revenue, lead generation and digital growth. This executive role sits across Marketing, RevOps, Commercial, Technology and Finance to maximize ROI.

Qualifications

• 10+ years of leadership experience in Marketing Operations, Revenue Operations, Marketing Technology, Digital Strategy or a related field.
• Experience in B2B with complex sales cycles, lead generation and revenue growth strategies.
• Proven people leadership experience managing global and multi-disciplinary teams.
• Demonstrated success developing, coaching and retaining high-performing teams.
• Experience owning enterprise marketing technology platforms, including Marketo or equivalent solutions.
• Proven track record delivering technology transformation and systems implementation projects.
• Strong understanding of AI, automation, digital innovation and modern marketing technologies.
• Deep expertise in marketing analytics, attribution, lead management, demand generation and performance measurement.
• Experience partnering with Commercial, Finance, Technology and Executive Leadership teams.

Responsibilities

• Develop and execute the Marketing Operations and Digital Strategy roadmap aligned to company growth objectives.
• Lead global Marketing Operations, including onshore and offshore teams, and governance.
• Drive marketing performance measurement, attribution and ROI reporting.
• Own the digital growth strategy and website operations, including optimization and personalisation.
• Oversee Marketing Technology strategy, vendor governance and platform upgrades.
• Lead AI adoption across Marketing Operations and Digital Marketing teams.
• Partner with Revenue Operations, Technology and Commercial teams to align activities with revenue goals.
• Champion transformation programmes and governance across marketing and tech.

Skills

Marketing Operations

Revenue Operations

Digital Strategy

AI Innovation

Data Analytics

Leadership

Marketing Technology

Stakeholder Management

Tools

Marketo

Salesforce

Analytics tools

Job description

Argus Media is seeking a Head of Marketing Operations & Digital Marketing & AI to accelerate commercial growth through marketing ops excellence, digital transformation and data-driven decisions.

The role leads a global team and owns platforms, processes and analytics that support marketing-attributed revenue, lead generation and digital growth. This executive role sits across Marketing, RevOps, Commercial, Technology and Finance to maximize ROI.