Head of Marketing Ops, Digital & AI Innovation (B2B)

Argus Media; Greater London; Hybrid; GBP 120,000 - 170,000; Full time

Benefits offered by this job

Competitive pay

Bonus scheme

Healthcare

Hybrid work

25 days holiday

Gym membership

Season ticket loan

Cycle to work

Benefits platform

Training

Job summary

Argus Media in London is seeking a senior leader to head Marketing Operations, Digital Marketing and AI initiatives to accelerate commercial growth through data-driven decisions, technology governance and customer insight.

You will lead a global team of 4 onshore professionals plus an offshore team in Mumbai, owning platforms, processes and analytics that drive marketing-attributed revenue and digital growth.

Qualifications

• 10+ years of leadership experience in Marketing Operations, Revenue Operations, Marketing Technology, Digital Strategy or a related field.
• Proven experience in B2B marketing with strong understanding of complex sales cycles, lead generation and revenue growth.
• Proven people leadership experience managing global and multi-disciplinary teams.
• Experience owning enterprise marketing technology platforms such as Marketo or similar.
• Strong understanding of AI, automation, digital innovation and marketing tech.

Responsibilities

• Develop and lead Marketing Operations and Digital Strategy roadmaps aligned to growth.
• Advise Marketing, RevOps and Commercial leadership on performance, investment priorities and operational effectiveness.
• Shape operating model for Marketing for scalability and efficiency.
• Lead global Marketing Operations with onshore and offshore teams, ensuring governance and value delivery.
• Own digital growth strategy and performance of the Argus website ecosystem; drive UX, CRO and personalisation initiatives.
• Oversee Marketing Technology strategy, governance and platform ownership (Marketo, etc.).
• Drive AI adoption across Marketing Operations and Digital Marketing; identify AI opportunities to improve productivity and pipeline.
• Partner with Revenue Ops, Technology and Commercial to ensure system integration (Salesforce, etc.).
• Lead talent development, succession planning and organisational capability building.

Skills

Leadership

Marketing Ops

Digital Transformation

AI & Automation

Data-driven decisions

Cross-functional

Vendor management

Stakeholder mgmt

B2B marketing

Strategic planning

Tools

Marketo

Salesforce

Job description

Argus Media in London is seeking a senior leader to head Marketing Operations, Digital Marketing and AI initiatives to accelerate commercial growth through data-driven decisions, technology governance and customer insight.

You will lead a global team of 4 onshore professionals plus an offshore team in Mumbai, owning platforms, processes and analytics that drive marketing-attributed revenue and digital growth.