Marketing manager in fintech

SumUp; Greater London; Presencial; GBP 80.000 - 110.000; Tempo integral

Benefícios oferecidos por esta vaga

Частное медицинское страхование

Ежегодный бюджет на обучение

Компенсация расходов на проезд

Пенсионная программа SumUp (7% матчер)

Страхование жизни

Саббатикал после 3 лет службы

Referral bonus

Resumo da vaga

SumUp в Лондоне ищет руководителя по росту B2C и lifecycle-маркетингу для масштабирования потребительского продукта. Ваша задача — планировать и реализовывать кампании в нескольких рынках, локализацию контента и креатива, а также координацию с партнёрами и внутренними командами.

Будете работать через CRM, встроенные каналы и офлайн‑каналы, владеть метриками привлечения и атрибуцией, а также доказывать экономику кампаний. Роль предполагает офис в Лондоне и участие в глобальной стратегии SumUp.

Qualificações

• Опыт B2C роста или lifecycle-маркетинга, предпочтительно финтех/платежи.
• Умение планировать кампании в нескольких рынках, локализация и креатив.
• Опыт маркетинга через партнёров/собственные каналы (CRM, встроенные поверхности).
• Умение владеть метриками привлечения, атрибуцией и отчетностью, подход data-driven.

Responsabilidades

• Планировать и реализовывать кампании роста в шести рынках, локализация и креатив.
• Интегрировать пользовательские точки входа в экосистему SumUp через CRM и встроенные каналы.
• Работать с партнёрами, чтобы размещения и акции шли без прямого руководства.
• Анализировать эффективность каналов и принимать решения по типу каналов и стоимости привлечения.
• Координировать работу с многоматричными командами для реализации кампаний.

Conhecimentos

B2C growth

Lifecycle marketing

Campaign planning

Localization

CRM channels

Ferramentas

CRM platforms

Analytics tools

Descrição da vaga

Описание

SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate. More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems. Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey. This role sits at the heart of that growth.

Задачи

• Plan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reporting
• Embed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website
• Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels
• Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own
• Build and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertising

Требования

• Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace
• Proven track record of planning and executing campaigns across multiple markets, including localisation and creative direction
• Experience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale, rather than relying solely on paid media
• Comfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approach
• Ability to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authority

Условия

• Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Health matters: private health insurance, including optical and dental
• Life made easier: salary-sacrifice commuter benefits via Gogeta
• Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
• Peace of mind: life insurance from MetLife for 2× your salary
• Break4me: 1-month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team