Senior Marketing Manager

Optio Incentives AS; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Optio Incentives AS is expanding its marketing team and seeks a hands-on Senior Marketing Manager to own content, AI-driven marketing, events, and integrated campaigns for 2027 and beyond. You’ll collaborate with partner and product marketing leads, demand generation, events, and leadership to accelerate growth.

You’ll lead content creation, AI workflows, and launch content for new features while ensuring brand voice and consistent messaging across channels.

Qualifications

• Experience building and running multi-channel content engines.
• Ability to write and produce assets across blogs, guides, case studies and webinars.
• Proven track record in launching co-branded newsletters and podcasts.

Responsibilities

• Own one content calendar across blog, gated content, LinkedIn, newsletter, podcast, and events.
• Write and produce blogs, guides, case studies, one-pagers, webinar decks, and gated assets.
• Run the Optio newsletter and help build co-branded newsletters with partners.
• Produce our podcast end-to-end: booking, recording, editing and publishing, then clips and posts.
• Keep a content library that sales and partners can search and use.
• Use AI to improve drafting, repurposing, research, and reporting.
• Build and share AI workflows used daily by the team.
• Maintain AI-assisted content in Optio’s voice with a brand guide.
• Produce launch content for new AI features in Optio’s product.
• Build event landing pages, forms, invites, and reminders in HubSpot.
• Promote events across email, social and the newsletter.
• Coordinate event logistics across Europe with local teams.
• Run post-event follow-up and qualify leads within 48 hours.
• Turn events into recaps, blogs, recordings and podcast episodes.
• Plan and run integrated campaigns with the Head of Demand Generation.
• Report on channel performance and share monthly findings.
• Keep the website fresh with page copies, updates, and new landing pages.
• Support PR and external comms: announcements, press, awards and customer stories.
• Keep brand consistent across Optio and partner outputs.
• Produce sales collateral, proposals and internal launch comms.
• Respond quickly to internal requests and set expectations.

Skills

Content strategy

Content production

AI in marketing

Event planning

Campaign management

Website copywriting

PR & communications

Sales enablement

Tools

HubSpot

Job description

About the Role

We're building out our marketing team for 2027 and looking for a hands-on, all-round Senior Marketing Manager. You'll run our content engine, get Optio found in AI search, make sure our events run smoothly from invite to follow-up, and pick up the wider marketing a growing team needs: campaigns, website, PR and reporting.

This is a generalist role in a small, ambitious team. You'll work closely with our partner and product marketing lead, our Head of Demand Generation, our events lead, and our Marketing Leader, and you'll see your work land in front of customers quickly.

Key Responsibilities

Content Engine

• Own one content calendar across blog, gated content, LinkedIn, newsletter, podcast, and events.

• Write and produce blogs, guides, case studies, one-pagers, webinar decks, and gated assets.

• Run the Optio newsletter and help build co-branded newsletters with our partners.

• Produce our podcast end-to-end: booking, recording, editing, and publishing, then turn every episode into clips, posts, and newsletter content.

• Keep a content library that sales and partners can easily search and use.

AI-First Marketing

• Use AI to get more out of everything you make, from drafting and repurposing to research and reporting.

• Build, document, and share AI workflows that the whole team uses every day.

• Keep AI-assisted content accurate and in Optio’s voice, supported by a clear brand voice guide.

• Produce launch content for the new AI features in Optio’s own product.

Events: Invite to Follow-Up

• Build event landing pages, registration forms, invites, and reminder sequences in HubSpot.

• Promote events across email, social, and the newsletter.

• Coordinate logistics for events across Europe with local teams.

• Run post-event follow-up and get leads to sales within 48 hours.

• Turn events into recaps, blogs, recordings and podcast episodes.

Integrated Campaigns & Demand Generation

• Plan and run integrated campaigns with our Head of Demand Generation, from brief to launch to results.

• Report on what’s working across channels and share the findings with the team each month.

Website, PR & Brand

• Keep the website fresh with page copy, updates and new landing pages, both while the new site is built and after it launches.

• Support PR and external comms: announcements, press, award entries and customer stories.

• Keep the brand consistent across everything Optio and our partners put out.

Sales Enablement & Internal Support

• Produce sales collateral, proposal and RFP content, and internal launch comms.

• Turn work around quickly when the team needs something made, and be clear about what can and can’t be done.
  

Key Metrics & KPIs

Pipeline from Marketing

Pipeline-to-Revenue Conversion Rate

Audience Growth

Campaign results

ICP Penetration