Marketing Manager

ABL Recruitment; Greater London; On-site; GBP 68,265; Part time

Job summary

A global tech and e-commerce leader is seeking an experienced B2B Marketing Manager to drive digital demand generation across Europe. This temporary role involves leading data-driven campaigns, optimizing the marketing funnel, and collaborating cross-functionally to accelerate revenue. The ideal candidate should have over 8 years in B2B marketing with strong analytical skills, expertise in managing paid media, and the ability to communicate insights to senior leadership. The role is based in London and offers a daily rate of £370.

Qualifications

• 8+ years in B2B marketing, demand generation, or pipeline marketing.
• Expertise in data-driven campaign execution across paid and owned channels.
• Strong proficiency with Salesforce, Excel, and/or Tableau.
• Demonstrated ability to optimise marketing funnels and improve conversion rates.
• Experience managing paid media agencies and significant digital budgets.
• Ability to communicate performance insights to senior leadership.
• Proven success building and scaling cross-functional marketing programs.

Responsibilities

• Lead the strategy and execution of digital B2B campaigns.
• Develop and execute multi-channel B2B marketing campaigns.
• Own pipeline metrics and revenue targets.
• Optimise the full marketing funnel for lead quality.
• Manage a paid media agency for performance expectations.
• Deliver weekly and quarterly business reviews.
• Analyse campaign and funnel data to identify opportunities.
• Collaborate with field marketing, events, and sales teams.

Skills

B2B marketing

Data-driven campaign execution

Salesforce

Excel

Tableau

Optimising marketing funnels

Managing paid media agencies

Cross-functional collaboration

Job description

Our client, a global tech and e‑commerce leader, is looking for an experienced B2B Marketing Manager to take ownership of digital demand generation and pipeline growth across Europe. This is a high‑impact maternity cover role where you’ll step into a business‑critical position driving data‑led campaigns, optimising the marketing funnel, and partnering closely with sales and cross‑functional teams to accelerate revenue.

Location: London

Daily rate: £370 per day

Because this function underpins revenue performance across the region, continuity is essential. You’ll be taking over a mature, data‑driven operation with active campaigns, agency relationships, and established reporting rhythms. The business needs someone who can hit the ground running, maintain momentum, and continue driving growth during a critical period.

What You’ll Be Doing

You’ll lead the strategy and execution of digital B2B campaigns designed to attract, nurture, and convert prospects into qualified opportunities. Your work will directly influence pipeline velocity and revenue performance across Europe.

Key responsibilities include:

• Developing and executing multi‑channel B2B marketing campaigns across paid media, organic channels, email, and third‑party partnerships.
• Owning pipeline metrics and revenue targets, working backwards from business goals to build data‑driven marketing strategies.
• Optimising the full marketing funnel (MQL → SQL → SAL → Opportunity) to improve lead quality and conversion rates.
• Managing a paid media agency, ensuring campaigns are delivered on time, on budget, and to performance expectations.
• Delivering weekly and quarterly business reviews, presenting insights, performance trends, and optimisation recommendations to senior stakeholders.
• Analysing campaign and funnel data using Salesforce, Excel, and/or Tableau to identify bottlenecks and opportunities.
• Collaborating cross‑functionally with field marketing, events, sales, and global marketing teams to ensure alignment and consistent execution.

Qualifications

We’re looking for a senior B2B marketer with a strong analytical mindset and a proven track record of driving pipeline growth.

• 8+ years in B2B marketing, demand generation, or pipeline marketing.
• Expertise in data‑driven campaign execution across paid and owned channels.
• Strong proficiency with Salesforce, Excel, and/or Tableau.
• Demonstrated ability to optimise marketing funnels and improve conversion rates.
• Experience managing paid media agencies and significant digital budgets.
• Ability to communicate performance insights to senior leadership.
• Proven success building and scaling cross‑functional marketing programs.

Seniority level

Not Applicable

Employment type

Temporary

Job function

Marketing

Industries

Marketing Services

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