Senior Marketing Manager

Oracle; Reading; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Acquisition Marketing Manager to spearhead innovative demand generation campaigns. In this pivotal role, you'll leverage data intelligence and omni-channel strategies to engage high-potential prospects and drive customer acquisition. Collaborating with cross-functional teams, you will optimize campaign performance and develop compelling messaging that resonates with diverse audiences. This exciting opportunity offers the chance to make a significant impact on the company's growth while working in a fast-paced, results-driven environment. If you're passionate about marketing and ready to take on new challenges, this role is perfect for you.

Qualifications

• 5+ years in demand generation or digital marketing, preferably in B2B SaaS.
• Strong knowledge of omni-channel strategies and data-driven marketing.

Responsibilities

• Lead planning and execution of demand generation campaigns.
• Use data intelligence to inform strategies and optimize performance.

Skills

Omni-channel marketing strategies

Data-driven decision making

Campaign optimization

Email marketing

Content marketing

Social media marketing

Lead nurturing

Analytical mindset

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Analytics tools

Job description

This is an exciting opportunity to join Oracle as an Acquisition Marketing Manager to drive demand generation and acquire new customers. In this role, you will develop and execute omni-channel marketing campaigns to reach and engage high-potential prospects, leveraging data intelligence, buyer intent signals, and innovative messaging strategies. You will play a pivotal role in growing Oracle’s customer base, working closely with cross-functional teams to align on marketing goals and continuously optimize campaign performance.

#LI-DNI

Key Responsibilities:

• Campaign Strategy & Execution:
  Lead the planning, development, and execution of comprehensive demand generation campaigns to acquire net new customers. These campaigns will span across multiple channels including digital, outbound programs, and events.
• Omni-Channel Campaign Planning:
  Design integrated, multi-channel strategies that align with the buyer’s journey to increase lead generation and conversion rates. Continuously optimize channel performance and user experience to drive engagement and acquisition.
• Data-Driven Decision Making:
  Use data intelligence, insights, and intent signals to inform campaign strategies and improve targeting, segmentation, and messaging. Ensure campaigns are optimized for performance based on key KPIs, such as lead quality, pipeline health, and ROI.
• Message Development:
  Develop compelling, customer-centric messaging for various marketing assets, from emails to landing pages, to effectively communicate the value of Oracle Fusion Applications. Ensure messaging aligns with customer pain points, needs, and Oracle’s solution offerings.
• Collaboration with Sales & Product Teams:
  Work closely with sales, business development and product marketing teams to ensure alignment between marketing efforts and sales objectives. Provide insights and feedback from campaigns to help inform sales enablement content and product positioning.
• Campaign Analytics & Reporting:
  Track and report on the effectiveness of campaigns, using key performance indicators (KPIs) to measure and adjust strategies for continuous improvement. Present results and insights to senior leadership on a regular basis.
• Lead Nurturing:
  Create lead nurturing workflows to move prospects through the funnel. Ensure that prospects are appropriately engaged and converted into sales-ready leads.

Qualifications:

• Experience:
  • Minimum of 5 years of experience in demand generation, acquisition marketing, or digital marketing, with a proven track record in B2B marketing (preferably SaaS or enterprise software).
  • Experience in driving customer acquisition for large-scale cloud applications, with a strong focus on data-driven decision-making and campaign optimization.
• Skills:
  • Strong knowledge of omni-channel marketing strategies and tactics, including paid media, email marketing, content marketing, social media, and events.
  • Experience leveraging data intelligence and intent signals to improve targeting.
  • Strong understanding of the buyer’s journey and ability to create personalized, relevant messaging for diverse target audiences.
  • Analytical mindset with experience using analytics tools to track campaign performance and optimize efforts.
  • Business-level English capabilities essential, a second European language highly desirable.
• Education:
  • Bachelor’s degree in Marketing, Business, or a related field.
• Attributes:
  • Exceptional communication and project management skills.
  • Self-motivated with the ability to work independently and as part of a collaborative team.
  • Highly organized and detail-oriented, with the ability to manage multiple campaigns and priorities simultaneously.
  • Creative problem solver who thrives in a fast-paced, results-driven environment.

Career Level - IC4

Qualifications

Career Level - N/A

Responsibilities

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