Senior Marketing Manager

Tops Pizza Limited; High Wycombe; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Pension contributions

Professional development

Team events

Exposure to senior leadership

Pizza discounts

Job summary

Tops Pizza Limited is seeking a hands-on Brand & Marketing Manager to own marketing activity, from brand development to campaigns, social media and PR. You will drive national growth, collaborate with franchisees, and shape how the Tops Pizza brand is experienced across stores and online.

You will lead content creation, partnerships and CRM initiatives, balancing creativity with data-driven decisions in a fast-paced hospitality environment.

Qualifications

• Proven experience in marketing, brand management, social media and communications.
• Strong content creation skills including copywriting, storytelling and video content.
• Excellent planning and organisational skills with the ability to manage multiple projects.
• Commercial awareness and ability to connect marketing activity to business performance.
• Strong communication and stakeholder management skills.
• A proactive, self-starting mindset with the confidence to take ownership.
• Up-to-date knowledge of digital platforms, social media trends and consumer behaviour.
• Experience within hospitality, retail, franchise or consumer-facing brands would be advantageous.

Responsibilities

• Own and develop the Tops Pizza brand across all customer touchpoints.
• Ensure brand consistency across stores, packaging, menus and digital channels.
• Continuously identify opportunities to strengthen brand awareness and customer engagement.
• Maintain brand guidelines and ensure adherence throughout the franchise network.
• Develop and execute the annual marketing calendar.
• Plan and deliver marketing campaigns that drive awareness, customer acquisition, frequency and sales growth.
• Support seasonal campaigns, promotional activity and new product launches.
• Analyse campaign performance and make data-driven recommendations for improvement.
• Monitor competitor activity and industry trends to identify opportunities.
• Develop and execute social media strategies across platforms including Instagram, TikTok, Facebook and emerging channels.
• Create engaging content including video, photography and copywriting.
• Manage day-to-day social media activity including posting, community engagement, comments and customer interactions.
• Identify and act on relevant trends to maximize reach and engagement.
• Source, coordinate and manage content creation projects, including photographers, videographers and influencers.
• Work closely with franchisees to support local marketing initiatives.
• Visit stores regularly to capture authentic content and identify marketing opportunities.
• Support franchisees in executing national campaigns at a local level.
• Ensure stores are equipped with relevant marketing materials and promotional assets.
• Build relationships with supplier and partner marketing teams to maximise joint promotional opportunities.
• Lead PR activity including influencer outreach, partnerships and media opportunities.
• Support communication initiatives that enhance brand reputation and visibility.
• Manage brand collaborations and local community engagement opportunities.
• Manage the creation and development of menus, leaflets, POS materials and customer communications.
• Oversee packaging development and ensure all packaging reflects brand standards and promotional priorities.
• Work with internal and external designers to deliver high-quality creative output.
• Ensure all marketing materials remain accurate, up to date and commercially effective.
• Manage customer communications across multiple digital channels to drive engagement, retention and brand awareness.
• Support email marketing campaigns and customer engagement initiatives.
• Monitor key performance metrics across marketing channels and report on results.
• Demonstrate the link between marketing activity, customer engagement and sales performance.

Skills

Brand management

Marketing strategy

Social media

Communications

Content creation

Copywriting

Video content

Storytelling

Planning

Stakeholder mgmt

Data-driven

Commercial awareness

Job description

About Tops Pizza

Tops Pizza is one of the UK's fastest-growing pizza brands, known for quality ingredients, great service, and a bold, entrepreneurial approach. With an expanding national footprint, we're building a brand that stands out, not just in-store, but online and within the communities we serve. We're looking for a Brand & Marketing Manager to take ownership of our marketing activity and help shape the future of the Tops Pizza brand.

The Opportunity

This is a unique opportunity to join Tops Pizza and drive profitable revenue growth through marketing, brand development, social media, PR and communications. You'll play a key role in shaping how the brand is represented across all customer touchpoints, from campaigns and content to partnerships and community engagement. This role is ideal for someone who is hands‑on, creative, commercially minded, and excited by the opportunity to build and grow a national brand in a fast‑paced environment.

Key Responsibilities

Brand Management

• Own and develop the Tops Pizza brand across all customer touchpoints.
• Ensure brand consistency across stores, packaging, menus, promotional materials and digital channels.
• Continuously identify opportunities to strengthen brand awareness and customer engagement.
• Maintain brand guidelines and ensure adherence throughout the franchise network.

Marketing & Campaigns

• Develop and execute the annual marketing calendar.
• Plan and deliver marketing campaigns that drive awareness, customer acquisition, frequency and sales growth.
• Support seasonal campaigns, promotional activity and new product launches.
• Analyse campaign performance and make data-driven recommendations for improvement.
• Monitor competitor activity and industry trends to identify opportunities.

Social Media & Content

• Develop and execute social media strategies across platforms including Instagram, TikTok, Facebook and emerging channels.
• Create engaging content including video, photography and copywriting.
• Manage day-to-day social media activity including posting, community engagement, comments and customer interactions.
• Identify and act on relevant trends to maximize reach and engagement.
• Source, coordinate and manage content creation projects, including photographers, videographers, influencers and external creative partners to deliver high-quality brand content.

Franchise & Local Store Marketing

• Work closely with franchisees to support local marketing initiatives.
• Visit stores regularly to capture authentic content and identify marketing opportunities.
• Support franchisees in executing national campaigns at a local level.
• Ensure stores are equipped with relevant marketing materials and promotional assets.

Partnerships & Communications

• Build relationships with supplier and partner marketing teams to maximise joint promotional opportunities.
• Lead PR activity including influencer outreach, partnerships and media opportunities.
• Support communication initiatives that enhance brand reputation and visibility.
• Manage brand collaborations and local community engagement opportunities.

Creative & Promotional Materials

• Manage the creation and development of menus, leaflets, POS materials, promotional assets and customer communications.
• Oversee packaging development and ensure all packaging reflects brand standards and promotional priorities.
• Work with internal and external designers to deliver high-quality creative output.
• Ensure all marketing materials remain accurate, up to date and commercially effective.

CRM & Digital Marketing

• Manage customer communications across multiple digital channels to drive engagement, retention and brand awareness.
• Support email marketing campaigns and customer engagement initiatives.
• Monitor key performance metrics across marketing channels and report on results.
• Demonstrate the link between marketing activity, customer engagement and sales performance.

What We're Looking For

• Proven experience in marketing, brand management, social media, and communications.
• Strong content creation skills including copywriting, storytelling and video content.
• Excellent planning and organisational skills with the ability to manage multiple projects simultaneously.
• Commercial awareness and the ability to connect marketing activity to business performance.
• Strong communication and stakeholder management skills.
• A proactive, self-starting mindset with the confidence to take ownership.
• Ability to balance creativity with data-driven decision-making.
• Up-to-date knowledge of digital platforms, social media trends and consumer behaviour.
• Experience within hospitality, retail, franchise or consumer-facing brands would be advantageous but is not essential.

As you can see, there's a lot we can do. However, You'll work closely with the leadership team to prioritise opportunities, focus on what matters most, and help drive the Tops Pizza brand forward.

What Will Make You Stand Out?

• Planning & Organisation - You can balance long-term planning with the ability to react quickly to emerging opportunities.
• Accountability - You set clear objectives, deliver against them and demonstrate measurable results.
• Responsibility - You can justify recommendations and investments with clear commercial reasoning.
• Ownership - You take pride in being the custodian of the Tops Pizza brand and act accordingly.
• Commercial Thinking - You understand that great marketing must ultimately drive business growth and sales.

What We Offer

• Competitive salary (dependent on experience)
• Pension contributions
• Professional development and growth opportunities
• Fun team events and a supportive working environment
• Direct exposure to senior leadership and decision-making
• Pizza discounts!