Senior Marketing Manager

Stopgap - Marketing, Digital & Creative Recruitment; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Stopgap - Marketing, Digital & Creative Recruitment in London is seeking a Senior Marketing Manager to lead marketing for new Build-to-Rent schemes and manage the brand across channels. You will drive multi-channel campaigns, oversee collateral production, and lead external agencies to maximise ROI.

The role requires residential property experience (BTR, Co-living, PBSA preferred) or co-working, plus strong strategic thinking and leadership.

Qualifications

• Strong marketing leadership with ability to link results to marketing.
• Experience in a 360-degree marketing role including analytics.
• Ability to lead strategic thinking and drive initiatives.
• Excellent organisation and stakeholder management.
• Experience mentoring team members.
• Creative with proficiency in InDesign, Photoshop and WordPress.

Responsibilities

• Lead the marketing and branding strategy across new and operational BTR schemes nationwide.
• Develop and deliver multi-channel campaigns spanning digital, PR, outdoor, and social media.
• Oversee production of marketing collateral including photography, video, and printed assets.
• Manage external agencies - from digital and PR to creative and media partners.
• Own the brand strategy and launch plan for upcoming developments, including major new sites.
• Contribute to corporate brand activity such as award submissions, websites, and social media.
• Implement resident engagement initiatives, loyalty programmes, and on-site event communications.

Skills

Marketing leadership

Commercial acumen

360 marketing

ROI analysis

Campaign optimisation

Strategic thinking

Team leadership

Mentoring

AI awareness

Tools

Adobe InDesign

Photoshop

WordPress

Job description

• INDUSTRY SECTOR: Build-to-Rent / Residential Property
• LOCATION: Office based, 9-6pm

As Senior Marketing Manager you will drive marketing for new BTR schemes, engaging residents, as well as managing the brand across all touchpoints.

You must come from residential property (BTR, Co-living, PBSA preferred) or co-working..

Looking for strong marketing leadership, drive and passion, as well as commercial acumen and the ability to link results to marketing.

About The Company

• My client is an award-winning leader in the Build-to-Rent (BTR) sector, known for designing, building, and operating high-quality, branded apartment communities across the UK

ABOUT THE ROLE

What you'll be doing

• Lead the marketing and branding strategy across new and operational BTR schemes nationwide
• Develop and deliver multi-channel campaigns spanning digital, PR, outdoor, and social media
• Oversee production of marketing collateral including photography, video, and printed assets
• Manage external agencies - from digital and PR to creative and media partners
• Own the brand strategy and launch plan for upcoming developments, including major new sites
• Contribute to corporate brand activity such as award submissions, websites, and social media
• Implement resident engagement initiatives, loyalty programmes, and on-site event communications

ABOUT YOU

What we're looking for

• Strong marketing leadership, drive and passion, as well as commercial acumen and the ability to link results to marketing. Current experience within residential property (BTR, Co-living, PBSA preferred) or co-working.
• Experience in a 360 degree marketing role including analysing performance, and optimising campaigns, to maximise ROI
• Able to lead strategic thinking and willing to deliver activity
• Highly organised self-starter who is adept at working with multiple stakeholders and driving projects to conclusion
• Experience managing or mentoring team members
• Creative and idea-driven, with experience of Adobe InDesign, Photoshop, WordPress and similar tools
• Innovative with a positive attitude towards embracing new technology, such as AI

You MUST have the right to work in the UK - visa sponsorship is not available.