Marketing Manager - Student Accommodation

Deverell Smith Ltd; London Borough of Hackney; Híbrido; GBP 45.000 - 55.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

One WFH day per week

Shoreditch head office

Descripción de la vacante

Deverell Smith Ltd is seeking a Marketing Manager for PBSA in London. Take ownership of the marketing strategy across a growing portfolio of student accommodation properties, driving occupancy and bookings with multi-channel campaigns.

You will manage digital performance, content, and CRM, ensuring a consistent brand experience across sites. The role requires 5+ years in marketing, strong digital and agency management, and a data-driven mindset.

Formación

• Five years+ delivering multi-channel marketing campaigns with occupancy or revenue targets.
• Strong hands-on experience in digital marketing, paid media, SEO and content creation.
• Experience managing CRM platforms with email marketing and automated journeys.
• Data-driven approach to measuring ROI and managing budgets.
• Proven ability to manage external agencies and internal stakeholders.

Responsabilidades

• Develop and deliver annual marketing plans aligned with occupancy and revenue targets.
• Plan and execute campaigns around the student booking cycle and offers.
• Monitor performance and optimise activity to maximise enquiries and bookings.
• Lead multichannel campaigns and ensure consistent brand across properties.
• Oversee website, CRM, content, and digital channels; manage agencies and suppliers.
• Report on marketing metrics, budgets and market insights.

Conocimientos

Multi-channel marketing

Digital marketing

Paid media

SEO

Website management

CRM management

Campaign analytics

Agency management

Herramientas

HubSpot

WordPress

Canva

Descripción del empleo

Marketing Manager - PBSA

Location: Shoreditch, London

Salary: Up to £50,000 DOE

Working Pattern: 4 days in the office, 1 day working from home

I'm currently recruiting for a Marketing Manager on behalf of a growing purpose-built student accommodation (PBSA) operator in London.

This is an exciting opportunity to take ownership of the marketing strategy across a growing portfolio of student accommodation properties, driving occupancy, increasing brand awareness and maximising booking conversions.

The successful candidate will play a key role in developing and delivering multi-channel marketing campaigns, managing digital performance and ensuring a consistent brand experience across all properties.

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and deliver annual marketing plans aligned with occupancy and revenue targets across the portfolio.
• Plan and execute campaigns around the student booking cycle, including early-bird offers, rebookers, referrals, group bookings and summer stays.
• Monitor campaign performance and optimise activity to maximise enquiries, bookings and return on investment.
• Support marketing strategies for new property launches and pre-opening activity.

Brand, Content & Communications

• Maintain brand consistency while showcasing the individual identity of each property.
• Oversee content across social media channels, including Instagram, TikTok and YouTube, alongside photography, video and virtual tours.
• Manage photo and video shoots, working with external suppliers from initial briefing through to final delivery.
• Develop marketing collateral for students, parents, universities, agents and other partners.
• Work with PR partners to increase brand awareness, media coverage and online visibility.

Digital Marketing & Acquisition

• Manage paid search, paid social, SEO and emerging generative engine optimisation (GEO) activity.
• Oversee relationships with external digital marketing and SEO agencies.
• Drive enquiry generation and improve conversion rates across all marketing channels.
• Support international student acquisition through relevant digital platforms and agent networks.

Website, CRM & Customer Journey

• Take ownership of the website and landing pages, ensuring content is accurate, engaging and optimised for conversion.
• Manage CRM and lifecycle marketing activity through HubSpot or a similar platform, including email campaigns, automated workflows and WhatsApp communications.
• Maintain accurate lead data and ensure enquiries are effectively routed to on-site sales teams.
• Develop customer communications covering enquiries, bookings, onboarding, resident feedback and promotional campaigns.
• Manage external listings across agent networks and affiliate platforms.

Resident Experience & Reputation

• Support on-site teams in maintaining high presentation standards across show flats and marketing spaces.
• Work with property and community teams to promote resident events and ensure activity aligns with the brand.
• Develop campaigns to encourage resident reviews and improve ratings across Google and relevant student accommodation platforms.
• Manage resident feedback initiatives and use insights to improve the customer experience.

Reporting, Budgets & Market Insight

• Monitor competitor activity and market trends, providing regular insight to senior leadership.
• Track key marketing metrics, including enquiries, conversion rates, cost per booking and occupancy performance.
• Manage central and property-level marketing budgets, reporting expenditure against plan and supporting forecasting.
• Manage agencies, freelancers and suppliers, ensuring delivery against agreed budgets, deadlines and performance targets.
• Use customer feedback and market intelligence to inform marketing, pricing and product decisions.

About You

Essential Experience

• At least five years' experience delivering multi-channel marketing campaigns against commercial, revenue or occupancy targets.
• Strong hands‑on experience across digital marketing, paid media, SEO, website management and content creation.
• Experience managing CRM platforms, including email marketing and automated customer journeys.
• A data‑driven approach, with the ability to analyse campaign performance, measure ROI and manage budgets effectively.
• Proven experience managing external agencies, suppliers and internal stakeholders.
• Strong organisational skills, with the ability to prioritise competing deadlines and take ownership of projects.
• Excellent attention to detail and a strong understanding of brand positioning and customer experience.
• A proactive, collaborative and solutions‑focused approach.

Desirable Experience

• Background in real estate, hospitality, build‑to‑rent (BTR) or purpose‑built student accommodation (PBSA).
• Experience in international student marketing or working with student recruitment agents.
• Involvement in launching new developments, venues or products.
• Familiarity with WordPress, Canva and basic video editing.

Additional Information

• Based at the operator's head office in Shoreditch, London.
• One work‑from‑home day per week.
• Flexibility to work additional hours where required by the needs of the business.