Marketing Manager - Student Accommodation

Deverell Smith Ltd; City Of London; Hybride; GBP 45 000 - 55 000; Plein temps

Avantages offerts par ce poste

One day work from home per week

Résumé du poste

Deverell Smith Ltd is seeking a Marketing Manager for PBSA in London. The role leads multi-channel campaigns to boost occupancy, brand awareness and bookings, driving performance across a growing PBSA portfolio.

You will own the marketing strategy, manage digital performance, and ensure a consistent brand experience across properties, with 4 days in the office and 1 day from home.

Qualifications

• Five+ years of delivering multi-channel marketing campaigns against occupancy/revenue targets.
• Hands-on digital marketing, paid media, SEO, website management and content creation.
• Experience managing CRM platforms, including email marketing and automated journeys.
• Data-driven with ability to analyse performance, measure ROI and manage budgets.
• Experience managing external agencies, suppliers and internal stakeholders.
• Strong organisational skills and ownership of projects.

Responsabilités

• Develop and deliver annual marketing plans aligned with occupancy and revenue targets across the portfolio.
• Plan and execute campaigns around the student booking cycle (early-bird, rebookers, referrals, group bookings, summer stays).
• Monitor campaign performance and optimise activity to maximise enquiries, bookings and ROI.
• Support marketing strategies for new property launches and pre-opening activity.
• Take ownership of the website and landing pages, ensuring content is accurate and conversion-focused.
• Manage CRM and lifecycle marketing through HubSpot or similar, including email campaigns and automated workflows.

Connaissances

Multi-channel marketing

Digital marketing

SEO

CRM platforms

Data analysis

Outils

WordPress

Canva

Video editing

Description du poste

Marketing Manager - PBSA

Location: Shoreditch, London

Salary: Up to £50,000 DOE

Working Pattern: 4 days in the office, 1 day working from home

I'm currently recruiting for a Marketing Manager on behalf of a growing purpose-built student accommodation (PBSA) operator in London.

This is an exciting opportunity to take ownership of the marketing strategy across a growing portfolio of student accommodation properties, driving occupancy, increasing brand awareness and maximising booking conversions.

The successful candidate will play a key role in developing and delivering multi-channel marketing campaigns, managing digital performance and ensuring a consistent brand experience across all properties.

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and deliver annual marketing plans aligned with occupancy and revenue targets across the portfolio.
• Plan and execute campaigns around the student booking cycle, including early-bird offers, rebookers, referrals, group bookings and summer stays.
• Monitor campaign performance and optimise activity to maximise enquiries, bookings and return on investment.
• Support marketing strategies for new property launches and pre-opening activity.

Brand, Content & Communications

• Maintain brand consistency while showcasing the individual identity of each property.
• Oversee content across social media channels, including Instagram, TikTok and YouTube, alongside photography, video and virtual tours.
• Manage photo and video shoots, working with external suppliers from initial briefing through to final delivery.
• Develop marketing collateral for students, parents, universities, agents and other partners.
• Work with PR partners to increase brand awareness, media coverage and online visibility.

Digital Marketing & Acquisition

• Manage paid search, paid social, SEO and emerging generative engine optimisation (GEO) activity.
• Oversee relationships with external digital marketing and SEO agencies.
• Drive enquiry generation and improve conversion rates across all marketing channels.
• Support international student acquisition through relevant digital platforms and agent networks.

Website, CRM & Customer Journey

• Take ownership of the website and landing pages, ensuring content is accurate, engaging and optimised for conversion.
• Manage CRM and lifecycle marketing activity through HubSpot or a similar platform, including email campaigns, automated workflows and WhatsApp communications.
• Maintain accurate lead data and ensure enquiries are effectively routed to on-site sales teams.
• Develop customer communications covering enquiries, bookings, onboarding, resident feedback and promotional campaigns.
• Manage external listings across agent networks and affiliate platforms.

Resident Experience & Reputation

• Support on-site teams in maintaining high presentation standards across show flats and marketing spaces.
• Work with property and community teams to promote resident events and ensure activity aligns with the brand.
• Develop campaigns to encourage resident reviews and improve ratings across Google and relevant student accommodation platforms.
• Manage resident feedback initiatives and use insights to improve the customer experience.

Reporting, Budgets & Market Insight

• Monitor competitor activity and market trends, providing regular insight to senior leadership.
• Track key marketing metrics, including enquiries, conversion rates, cost per booking and occupancy performance.
• Manage central and property-level marketing budgets, reporting expenditure against plan and supporting forecasting.
• Manage agencies, freelancers and suppliers, ensuring delivery against agreed budgets, deadlines and performance targets.
• Use customer feedback and market intelligence to inform marketing, pricing and product decisions.

About You

Essential Experience

• At least five years' experience delivering multi-channel marketing campaigns against commercial, revenue or occupancy targets.
• Strong hands-on experience across digital marketing, paid media, SEO, website management and content creation.
• Experience managing CRM platforms, including email marketing and automated customer journeys.
• A data-driven approach, with the ability to analyse campaign performance, measure ROI and manage budgets effectively.
• Proven experience managing external agencies, suppliers and internal stakeholders.
• Strong organisational skills, with the ability to prioritise competing deadlines and take ownership of projects.
• Excellent attention to detail and a strong understanding of brand positioning and customer experience.
• A proactive, collaborative and solutions-focused approach.

Desirable Experience

• Background in real estate, hospitality, build-to-rent (BTR) or purpose-built student accommodation (PBSA).
• Experience in international student marketing or working with student recruitment agents.
• Involvement in launching new developments, venues or products.
• Familiarity with WordPress, Canva and basic video editing.

Additional Information

• Based at the operator's head office in Shoreditch, London.
• One work-from-home day per week.
• Flexibility to work additional hours where required by the needs of the business.