Senior Marketing Manager

Aquent; Greater London; Hybrid; GBP 43,000 - 62,000; Full time

Job summary

Aquent is seeking a Marketing Specialist to drive retail brand and marketing campaigns for Consumer Products in London. You will leverage deep knowledge of major UK retailers to craft campaigns that make titles stand out at retail, across in-store, e-commerce, and social channels.

The role focuses on 8+ years of experience, hybrid London work arrangements, and collaboration with cross-functional and global teams to deliver omnichannel marketing programs.

Qualifications

• 8+ years of marketing experience in consumer products, partnerships, retail and/or entertainment.
• Strong knowledge of mass, speciality and e-commerce marketing account strategies across the UK market.
• Robust knowledge of the licensing landscape and retail and industry trends.
• Expertise across the marketing mix, including social and digital, in-store, influencer marketing and PR.
• Strong creative judgement paired with excellent organisational skills, attention to detail and the ability to prioritise across multiple deadlines.

Responsibilities

• Define the right marketing and media mix to amplify partner and retail marketing campaigns — including in-store communication, e-commerce, social commerce and launch events — with creative excellence top of mind
• Develop 360° campaigns with a retail marketing focus across mass and speciality accounts to support key titles, managing the execution of all omnichannel tactics
• Own and manage the retail marketing budget
• Work with licensees on the execution of retail-specific campaigns
• Apply a strong understanding of retail account strategies and core consumer trends to provide solutions that are innovative yet executable at retail
• Drive engagement and sales through digital and social campaigns — including custom content, influencer partnerships, SEO, display and sponsored products
• Partner with retailers, licensees and internal client's cross-functional and global teams on the development, execution and amplification of marketing programmes
• Act as an internal and external champion of our marketing strategy and vision, pushing for innovation and standout campaigns
• Partner with agencies and creative teams on marketing concept development
• Project-manage multiple workstreams simultaneously in a fast-paced environment, coordinating closely with cross-functional teams

Skills

Marketing strategy

Retail marketing

Digital marketing

Campaign management

Communication skills

Job description

Job Title: Marketing Specialist (Consumer Products)

Client Location: London - hybrid

Starting: ASAP

Pay Comments: PAYE

Hours: 40-hour week

Duration: 12 months

Job Description:

Our client is seeking a Marketing Specialist to drive retail brand and marketing campaigns for the Consumer Products team across UK. You'll bring extensive knowledge of major UK retailers - and translate that into campaigns that make our titles unmissable at retail.

Responsibilities

• Define the right marketing and media mix to amplify partner and retail marketing campaigns — including in-store communication, e-commerce, social commerce and launch events — with creative excellence top of mind
• Develop 360° campaigns with a retail marketing focus across mass and speciality accounts to support key titles, managing the execution of all omnichannel tactics
• Own and manage the retail marketing budget
• Work with licensees on the execution of retail-specific campaigns
• Apply a strong understanding of retail account strategies and core consumer trends to provide solutions that are innovative yet executable at retail
• Drive engagement and sales through digital and social campaigns — including custom content, influencer partnerships, SEO, display and sponsored products
• Partner with retailers, licensees and internal client's cross-functional and global teams on the development, execution and amplification of marketing programmes
• Act as an internal and external champion of our marketing strategy and vision, pushing for innovation and standout campaigns
• Partner with agencies and creative teams on marketing concept development
• Project-manage multiple workstreams simultaneously in a fast-paced environment, coordinating closely with cross-functional teams

Qualifications

• 8+ years of marketing experience in consumer products, partnerships, retail and/or entertainment
• Strong knowledge of mass, speciality and e-commerce marketing account strategies across the Spanish market
• Robust knowledge of the licensing landscape and retail and industry trends
• Expertise across the marketing mix, including social and digital, in-store, influencer marketing and PR
• Strong creative judgement paired with excellent organisational skills, attention to detail and the ability to prioritise across multiple deadlines

Client Description:

Our Client is the world’s leading streaming entertainment service. Headquartered in California, they’re proud of their unique company culture. This organization has offices all over the world, and has continued to grow for almost 25 years. They now play an active role in production and distribution of original and award-winning content.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.