Retail Marketing Manager

Impact Recruitment Group Ltd; Greater London; Presencial; GBP 55.000 - 75.000; Jornada completa

Descripción de la vacante

Impact Recruitment Group Ltd is recruiting a Consumer Products Marketing Specialist for an entertainment brand in Greater London. You will lead retail campaigns, product launches and in-store activations, working with major UK retailers and licensees to bring IP to life at retail.

You’ll shape the campaign approach, brief agencies, manage creative assets and approvals, and drive campaigns from concept to delivery across multiple initiatives with cross-functional teams.

Formación

• 8–12 years’ relevant marketing experience in retail or trade marketing.
• Background in entertainment IP, licensing or consumer products.
• Experience working with licensees and retail partners to deliver campaigns.

Responsabilidades

• Shape the campaign approach and overall strategy for entertainment IP at retail.
• Work with retail partners and licensees, brief agencies and creative teams, and manage end-to-end delivery of campaigns.
• Coordinate across campaigns, budgets and deadlines with cross-functional teams.

Conocimientos

Retail marketing

Brand licensing experience

Campaign delivery

Stakeholder management

Budget management

Descripción del empleo

Consumer Products Marketing Specialist – Entertainment Brand

Fancy bringing some of the world’s biggest entertainment brands to life through retail and consumer products?

We’re looking for an experienced retail marketer to join a global entertainment brand, working with major UK retailers and licensees to turn popular entertainment IP into standout campaigns, product launches and in-store activations.

This is a hands‑on role for someone who knows retail marketing inside out. You’ll shape the campaign approach, work with retail partners and licensees, brief agencies and creative teams, and take campaigns right through to delivery.

You’ll be working across:

• Retail campaigns, product launches and in-store activations
• Social, digital, influencer, PR, OOH and experiential
• Retailer and licensee partnerships
• Creative briefing, asset approvals, agencies and production
• Multiple campaigns, stakeholders, budgets and deadlines

What we’re looking for

You’ll have around 8–12 years’ relevant marketing experience, with a strong track record in retail or trade marketing and a background in entertainment IP, licensing or consumer products.

You might have worked for an entertainment business, a licensed-product brand, a retailer, a toy or collectibles business, or an agency specialising in consumer and retail campaigns.

What matters is that you’ve personally delivered campaigns that bring brands and products to life at retail. You understand how to work with licensees and retail partners, navigate brand guidelines and approvals, and get everything from creative assets to in-store execution over the line.

You’ll be commercially minded, creative and highly organised, with the confidence to work across teams and the willingness to get into the detail. This isn’t a role for someone who wants to stay at strategy level. There are some genuinely exciting retail activations coming up, along with occasional international travel.

If you’ve got the relevant retail, consumer products and entertainment marketing experience, I’d love to hear from you.

We are committed to creating an inclusive recruitment process and welcome applications from all backgrounds. We do not discriminate on the basis of age, disability, gender identity or expression, marital status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.