Product Marketing Manager (209719)

Aquent; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Aquent is looking for an experienced Product Marketing Manager in Greater London to lead the marketing strategy for international markets. This role encompasses guiding product launches, executing campaigns, and optimizing customer engagement through diverse channels. Applicants should have product marketing experience, excellent project management skills, and a strong understanding of the UK, DE, and FR markets. Aquent is an equal opportunities employer and encourages applications from diverse backgrounds.

Qualifications

• Experience in leading successful product launches across multiple markets.
• Strong understanding of international market dynamics and localization requirements.
• Demonstrated ability to develop compelling product positioning.

Responsibilities

• Develop go-to-market strategies for product launches.
• Manage end-to-end launch processes including content review.
• Collaborate with teams to improve conversion rates.

Skills

Product marketing experience

Project management skills

Analytical skills

Customer obsession

Strong communication

Tools

Ecommerce platforms

Zoovu or similar tools

Job description

Product Marketing Manager

We are seeking an experienced Product Marketing Manager to lead product marketing strategy across international markets. This role will drive end-to-end go-to-market execution, from strategic positioning to launch campaign support, ensuring our devices resonate with customers across diverse markets and channels.

Key Responsibilities

Product Launch & GTM Strategy

• Develop comprehensive go-to-market strategies with international positioning and market-specific nuances for our products
• Support product launch strategy, positioning, and localisation (category to be determined)
• Manage end-to-end launch processes including timelines, prioritisation and content review across all channels
• Provide final approval of all product marketing launch content
• Support 360° launch campaign development and strategy for product launch activations outside promotional periods, overseeing execution across social, PR, CRM, and channel marketing

Digital Experience & Conversion Optimisation

• Own Product strategy and execution for UK, DE, and FR markets, including project management, testing, merchandising and stakeholder management
• Collaborate with ecommerce, content, and creative teams on CRO/UX/UI improvements
• Manage Brand Store merchandising including promo merchandising (homepage and deals banners) and product page updates for new launches and promotional products
• Utilise competitive and customer analysis at category, device and feature levels as needed to inform positioning and strategy
• Support offline channel marketing initiatives through review of materials, training modules, and presentations

Cross-Functional Collaboration

• Partner closely with international marketing, retail, GTM organisations, creative teams, and US PMM counterparts
• Adapt US product positioning for international markets while maintaining brand consistency
• Manage stakeholder relationships across multiple teams and geographies

Basic Qualifications

• Product marketing experience, preferably in consumer electronics or technology products
• Proven track record of leading successful product launches across multiple markets
• Strong understanding of international market dynamics and localisation requirements
• Experience managing end-to-end marketing campaigns across digital and traditional channels
• Demonstrated ability to develop compelling product positioning and messaging
• Experience with ecommerce platforms and conversion rate optimisation
• Excellent project management skills with ability to manage multiple priorities simultaneously
• Strong analytical skills and data-driven decision-making approach
• Execution Excellence: Strong attention to detail with ability to deliver high-quality work under tight deadlines
• Customer Obsession: Deep understanding of customer needs and ability to translate insights into compelling marketing
• Strategic Thinking: Ability to develop market-specific strategies while maintaining global brand consistency
• Influence & Communication: Excellent stakeholder management and ability to gain buy-in across diverse teams
• Adaptability: Comfortable working in fast-paced environment with changing priorities
• Ownership: Takes full accountability for outcomes and drives initiatives to completion

Preferred Qualifications

• Experience in project management
• Knowledge of European markets (UK, DE, FR) and cultural nuances
• Experience with A/B testing and customer research methodologies
• Familiarity with tools like Zoovu or similar product recommendation platforms
• Background in both B2C and retail channel marketing
• Experience working in matrixed, cross-functional organisations
• Fluency in additional European languages

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.